PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Song, Qiang Keywords Target marketing

Others

The Hilton Shanghai Hongqiao Yuanyi | GreatCase100

The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.