Others
The Hilton Shanghai Hongqiao Yuanyi | GreatCase100
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- 0:02:05
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MDkzODY4OA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Song Qiang who provided information and insights for this video.