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Results for: Creator / Instructor Wang, Bobby Remove constraint Creator / Instructor: Wang, Bobby Keywords Target marketing Remove constraint Keywords: Target marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry Year 2023 Remove constraint Year: 2023

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    Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

    Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

    This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
    Resource Type:
    Others