PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Wang, Yi Ning Keywords China -- Hangzhou Language Chinese

Others

Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.