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Results for: Creator / Instructor Xiong, Xin Keywords Special events -- Management Keywords Target marketing Language Chinese Publisher Hong Kong Polytechnic University

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Hotel Wedding and Business Events Promotion | GreatCase100

This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management

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Hotel Wedding and Business Events Promotion | GreatCase100

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