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Results for: Creator / Instructor Yang, Jenny Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Resource Type Others

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Shandong Cuisine Health Banquet - Jinan Inzone Royal Plaza Hotels | GreatCase100

Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.

Subjects:

Marketing, Hotel, Travel and Tourism, and Food and Beverage

Keywords:

Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing

Resource Type:

Others

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