In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions.
Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey.
Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix.
Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.
Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
A free marketing simulation game designed for use by lecturers and instructors, to help their students to understand various marketing concepts. Instruction video and PowerPoint slides are included. The game can accommodate up to 10 teams to play at the one time, and up to 8 rounds. The simulation game is built in Excel, requires no special software to run and does not include any macros.
This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.
