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The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Museums -- Marketing Gu gong bo wu yuan (China)

Resource Type:

Others

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