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Results for: Keywords Tourism -- Marketing Remove constraint Keywords: Tourism -- Marketing Language Chinese Remove constraint Language: Chinese Resource Type Others Remove constraint Resource Type: Others Year 2023 Remove constraint Year: 2023

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  • Others 
    Macau Tower Convention and Entertainment Center | GreatCase100

    Macau Tower Convention and Entertainment Center | GreatCase100

    The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Macau (Special Administrative Region) Tourism -- Marketing
    Resource Type:
    Others
     
  • Others 
    Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

    Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

    The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Hangzhou Tourism -- Marketing
    Resource Type:
    Others
     
  • Others 
    Tonglu Tourism Destination Marketing | GreatCase100

    Tonglu Tourism Destination Marketing | GreatCase100

    This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Tourism -- Marketing China -- Hangzhou
    Resource Type:
    Others
     
  • Others 
    Huang Bao Che Car Rentals | GreatCase100

    Huang Bao Che Car Rentals | GreatCase100

    This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Tourism -- Marketing Automobile leasing renting
    Resource Type:
    Others