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e-book
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Textbooks
- Resource Type:
- e-book
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e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
-
Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
In this learning activity you'll review how to write effective goal statements.
- Subjects:
- Management
- Keywords:
- Employee motivation Corporate culture
- Resource Type:
- Others
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Others
The learner will study an effective workplace email being written while a narrator explains the step-by-step process. The learner will distinguish the difference between poorly written and effectively written emails.
- Subjects:
- English Language
- Keywords:
- Commercial correspondence Business writing Letter writing
- Resource Type:
- Others
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e-book
The booklet "Write your best Paper" summarizes the most important topics in a step by step instruction with a timeline and many practical tips.
- Subjects:
- Economics and Statistics and Research Methods
- Keywords:
- Academic writing Dissertations Academic -- Authorship
- Resource Type:
- e-book
-
Presentation
This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.
- Subjects:
- Management and Computing
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Presentation
-
Presentation
This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.
- Subjects:
- Management and Computing
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Presentation
-
Presentation
This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.
- Subjects:
- Management and Computing
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Presentation