Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

MOOC

Machine Learning Specialization

The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.

Course related:: AAE5103 Artificial Intelligence in Aviation Industry
Subjects:: Computing
Keywords:: Machine learning Artificial intelligence
Resource Type:: MOOC

MOOC

Leveraging strategies to address global communication challenges

With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.

Subjects:: Communication
Keywords:: Social media Information technology -- Management
Resource Type:: MOOC

MOOC

Data Analytics in Accounting and Finance

This data analytics course takes an interdisciplinary approach to demonstrate the data analytics process in the context of accounting and finance. The growing volume of both structured and unstructured data has pushed forward a more data-driven form of decision-making in accounting and finance. In order to keep up with the Big Data era advancements, accountants and finance professionals need to have a data analyst mindset to excel in their jobs. This course will illustrate different concepts of accounting and finance with the application of data analytics. It will not only help the learners to develop their skills to ask the right questions but also teach them how to master the data and use different tools like Excel and Tableau to analyze the data. In the end, the learners will be able to interpret the results and make their decisions effectively.
This course will use a simple framework that helps the learners to develop an analytical mindset. This framework (QDAR) has four major components:
1. Ask the right Q uestions to address an issue in accounting or finance contexts.
2. Understand the different data types and how to retrieve and clean D ata.
3. Conduct different data A nalyses to answer the questions
4. Communicate the R esults to the decision-makers using graphs, visualizations and reports.
The whole course will cover different aspects of the framework in conjunction with different types of analyses. There will be additional datasets for the verified learners through which they can practice what they have learned during the course.

Subjects:: Accounting and Finance
Keywords:: Accounting -- Data processing Finance -- Data processing
Resource Type:: MOOC

MOOC

Introduction to air transportation and aviation management

Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.

Subjects:: Aeronautical and Aviation Engineering and Logistics
Keywords:: Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
Resource Type:: MOOC

MOOC

Operations Research (1): Models and Applications

Operations Research (OR) is a field in which people use mathematical and engineering methods to study optimization problems in Business and Management, Economics, Computer Science, Civil Engineering, Industrial Engineering, etc. This course introduces frameworks and ideas about various types of optimization problems in the business world. In particular, we focus on how to formulate real business problems into mathematical models that can be solved by computers.

Course related:: LGT6801 Guided Study in Logistics I, LGT6202: Stochastic Models and Decision under Uncertainty, LGT6802 Guided Study in Logistics II, and LGT6803: Guided Study in Logistics III
Keywords:: Operations research
Resource Type:: MOOC

MOOC

Data Science Methodology

Despite the recent increase in computing power and access to data over the last couple of decades, our ability to use the data within the decision making process is either lost or not maximized at all too often, we don't have a solid understanding of the questions being asked and how to apply the data correctly to the problem at hand.
This course has one purpose, and that is to share a methodology that can be used within data science, to ensure that the data used in problem solving is relevant and properly manipulated to address the question at hand.
Accordingly, in this course, you will learn:
- The major steps involved in tackling a data science problem.
- The major steps involved in practicing data science, from forming a concrete business or research problem, to collecting and analyzing data, to building a model, and understanding the feedback after model deployment.
- How data scientists think!

Course related:: LGT6801 Guided Study in Logistics I, LGT6202: Stochastic Models and Decision under Uncertainty, LGT6802 Guided Study in Logistics II, and LGT6803: Guided Study in Logistics III
Subjects:: Business Information Technology and Computing
Keywords:: Electronic data processing Data mining Problem solving
Resource Type:: MOOC

MOOC

Staying F.O.C.U.S.E.D. in a complicated world (Business Discipline)

Whether you are a university student trying to make sense of a difficult major course project or struggling to add value during your internship placement; or you are practicing manager struggling to find a resolution to a complex problem, issue or challenge, this course will guide you through a framework designed to help you open up the alternatives. Through this structured framework designed to help you better deal with your unstructured problems, you will learn BETTER, learn FASTER and learn MORE than you are used to. In essence, this short course will help you “HOW” to learn to (un)learn during knowledge transfer.

Subjects:: Management
Keywords:: Problem solving Dice games
Resource Type:: MOOC

MOOC

Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations. In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.

Keywords:: Negotiation Communication in management
Resource Type:: MOOC

MOOC

Online SEO Certification Course

Gain the key skills to master one of digital marketing's most sought after skills, and learn how to apply your SEO knowledge in an overall digital marketing strategy. In this course, you will learn about: (1) The fundamentals of SEO (2) How to reach your target market (3) How to optimise your social media strategy (4) Content development and copywriting

Course related:: ITC2013M Fashion Marketing
Subjects:: Marketing and Fashion retailing and merchandising
Keywords:: Internet marketing Marketing Web search engines
Resource Type:: MOOC

MOOC

Excel Skills for Business Specialization

This specialization is intended for anyone who seeks to develop one of the most critical and fundamental digital skills today. Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and Capital One shows that digital skills lead to higher income and better employment opportunities. At a time when digital skills jobs are growing much faster than non-digital jobs, completing this specialization will position you way ahead of others. In this Specialization, learners develop advanced Excel Skills for Business. Upon completing the four courses in this Specialization, learners can design sophisticated spreadsheets, including professional dashboards, and perform complex calculations using advanced Excel features and techniques. Learners have acquired the skills to manage large datasets efficiently, extract meaningful information from datasets, present data and extract information effectively. In addition, learners have mastered the skills needed to validate data and prevent errors in spreadsheets, create automation, apply advanced formulas and conditional logic to help make decisions and create spreadsheets that help forecast and model data.

Subjects:: Business Information Technology
Keywords:: Electronic spreadsheets -- Computer programs Microsoft Excel (Computer file)
Resource Type:: MOOC

MOOC

Financial Markets

An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.

Course related:: AF4323 International Finance
Subjects:: Finance
Keywords:: Foreign exchange market Futures market Capital market Stock exchanges
Resource Type:: MOOC

MOOC

IG 全攻略：從零開始的 Instagram 經營學

In this course, you will walk away with finding the goal of operating IG: increase brand exposure, accumulate fanfare, and increase conversion traffic; learn more about IG content marketing strategy and create exclusive eye-catching content; and learn to spot the insight reports and advanced data to optimize IG operations.

Course related:: MM2B05 Introduction to Marketing and HTM2324 Marketing in Hospitality Tourism and Events in Digital Age
Subjects:: Marketing
Keywords:: Marketing Internet marketing
Resource Type:: MOOC

MOOC

Diploma in Financial Trading & Investment Programme

Master the building blocks of financial trading and investment over the course of 4 weeks. You will learn to trade with confidence by focusing on both the technical and fundamental aspects of trading/investment with our help and support throughout. You will learn what is required in order to successfully trade stocks, currency and commodity markets.

Course related:: AF3316 Investments
Subjects:: Finance
Keywords:: Securities -- Prices Investments Stocks Investment analysis
Resource Type:: MOOC

MOOC

Forensic Accounting and Fraud Examination

Everyday across the world, thousands of businesses are victimized by fraud. Who commits these bad acts? Why? And, how? In this course we are going to help you answer the questions: who commits fraud, why and how. We’ll also help you develop skills for catching them.

Subjects:: Accounting
Keywords:: Fraud -- Prevention Forensic accounting Fraud
Resource Type:: MOOC

MOOC

Qualitative Research Methods: Conversational Interviewing

This short course is adapted from a semester length graduate level coursetaught at MIT covering Qualitative Research Methods. This online course will focus specifically on teaching how to prepare for and conduct a conversational interview for data gathering purposes. We will also discuss the nature of qualitative research as a methodology, how it compares and differs from other forms of research, and how qualitative and quantitative research complement each other in a research project. This isthe first in a multi-part series which will be released over the coming year, which will focus on Conversational Interviewing, Data Analysis, and Constructing Theory. You might have encountered other forms of interview techniques in your studies and training. The form that we are teaching is the preferred method of Professor Silbey's, one that she has used extensively throughout her career. The goal is to construct an interview protocol such that you will be able to guide your interviewee through topics of interest to your study without bringing them up explicitly, in order to explore experiences and accounts without pointing respondents in particular directions. Not sure what an interview protocol is? No problem! You will by the end of the course.

Subjects:: Statistics and Research Methods
Keywords:: Conversation analysis Qualitative research -- Methodology Social sciences -- Research -- Methodology Interviewing
Resource Type:: MOOC

MOOC

Quantitative Research

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

Subjects:: Marketing and Statistics and Research Methods
Keywords:: Quantitative research Marketing research
Resource Type:: MOOC

MOOC

Qualitative Research Methods

In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.

Subjects:: Statistics and Research Methods
Keywords:: Qualitative research -- Methodology Social sciences -- Research -- Methodology
Resource Type:: MOOC

MOOC

Six Sigma: Define and Measure

An introduction to the Six Sigma methodology and DMAIC cycle for process improvement with a focus on the Define and Measure phases.

Subjects:: Management
Keywords:: Six sigma (Quality control stard)
Resource Type:: MOOC

MOOC

MOOC: Business Model Implementation | TU Delft Online

You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model. What you'll learn: How to create a business model roadmap. How to plan concrete actions to realize a new business model. How to find partners to realize a new business model. In this business and management course, you will learn how to make a practical action plan to implement your new business model. Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.

Subjects:: Management
Keywords:: Business planning Strategic planning Industrial management
Resource Type:: MOOC

MOOC

MOOC: The Value of Business Models | TU Delft Online

Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business. Start the course anytime, and complete it at your own pace! What you'll learn: What a business model is. Why business models matter to your firm and the value they bring. How business model innovation improves business performance. How tooling can help you to innovate your business model.in

Subjects:: Management
Keywords:: Business planning Strategic planningIndustrial management
Resource Type:: MOOC

MOOC

Industry 4.0: How to Revolutionize your Business

An introduction to the fourth industrial revolution, it's major systems and technologies and how new products and services will impact business and society.

Subjects:: Industrial and Systems Engineering and Business Information Technology
Keywords:: Business intelligence Technological innovations Artificial intelligence -- Industrial applications Industrial engineering
Resource Type:: MOOC

MOOC

Knowledge Management and Big Data in Business

Learn about the integrative power of knowledge management, Big Data and Cloud Computing, and how they impact the new business era.

Subjects:: Business Information Technology, Management, Computing, and Industrial and Systems Engineering
Keywords:: Big data Knowledge management
Resource Type:: MOOC

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Related PolyU Courses

Machine Learning Specialization

Leveraging strategies to address global communication challenges

Data Analytics in Accounting and Finance

Introduction to air transportation and aviation management

Operations Research (1): Models and Applications

Data Science Methodology

Staying F.O.C.U.S.E.D. in a complicated world (Business Discipline)

Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

Online SEO Certification Course

Excel Skills for Business Specialization

Financial Markets

IG 全攻略：從零開始的 Instagram 經營學

Diploma in Financial Trading & Investment Programme

Forensic Accounting and Fraud Examination

Qualitative Research Methods: Conversational Interviewing

Quantitative Research

Qualitative Research Methods

Six Sigma: Define and Measure

MOOC: Business Model Implementation | TU Delft Online

MOOC: The Value of Business Models | TU Delft Online

Industry 4.0: How to Revolutionize your Business

Knowledge Management and Big Data in Business

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