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  • Others 
    Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

    Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

    The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Video 
    What’s in the name “BPM”

    What’s in the name “BPM”

    It covers the diversity on BPM and its derivative

    Subjects:
    Management
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Video
     
  • Presentation 
    What's in Your (Customer's) Wallet?

    What's in Your (Customer's) Wallet?

    This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. In 2009 IBM was recognized as a finalist of the INFORMS Edelman competition for its predictive modeling initiative to improve the productivity of its global salesforce and with an estimated business impact of ~ 100 Million dollars. The first component implements some traditional propensity modeling to identify new sales opportunities and is currently used by over 13,000 sales reps. The second 'wallet estimation' component is used strategically to allocate sales resources based on validated analytical estimates of revenue opportunity. In this case study we cover the key elements leading to the success including the data integration, data mining and predictive modeling, solution delivery, human guided model validation, integration of the business process and we conclude with an assessment of the bottom-line business impact.

    Subjects:
    Management and Computing
    Keywords:
    Management -- Data processing Sales management -- Data processing
    Resource Type:
    Presentation
     
    OER
  • Video 
    What is organizational structure?

    What is organizational structure?

    What in the world is organizational structure? Check out this explainer video for a quick and easy walkthrough.

    Course related:
    MM2021 Management and Organization
    Subjects:
    Management
    Keywords:
    Industrial organization
    Resource Type:
    Video
     
  • Others 
    What is Sigma? Why Six?

    What is Sigma? Why Six?

    Learners read about Six Sigma philosophy and methods. The need for high quality levels for today's customers is stressed.

    Subjects:
    Management
    Keywords:
    Production management -- Quality control Process control Six sigma (Quality control stard)
    Resource Type:
    Others
     
  • Video 
    What is Perception | Explained in 2 min

    What is Perception | Explained in 2 min

    In this video, it explains what is perception and why it is important to us.

    Course related:
    MM3141 Organizational Behaviour
    Subjects:
    Management
    Keywords:
    Perception
    Resource Type:
    Video
     
  • Video 
    What Really Motivates People to Be Honest in Business

    What Really Motivates People to Be Honest in Business

    Each year, one in seven large corporations commits fraud. Why? To find out, Alexander Wagner takes us inside the economics, ethics and psychology of doing the right thing. Join him for an introspective journey down the slippery slopes of deception as he helps us understand why people behave the way they do.

    Subjects:
    Business Ethics
    Keywords:
    Business ethics Fraud
    Resource Type:
    Video
     
  • Video 
    What Physics Taught Me about Marketing

    What Physics Taught Me about Marketing

    Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

    Subjects:
    Marketing and Physics
    Keywords:
    Bring Physics
    Resource Type:
    Video
     
  • Video 
    What Businesses Can Learn from Refugee Communities

    What Businesses Can Learn from Refugee Communities

    As the child of Cambodian refugees resettled in the US, Christine Thach grew up in a tight-knit community of former refugees that taught her the value of collective success and interdependence. She credits her community's success to their readiness to embrace a team mentality and to creating a culture of empowerment. Thach argues that the collective success mindset so often seen in refugee communities, and today's competitive capitalist business culture are not at odds -- in fact, they are complementary.

    Subjects:
    Management
    Keywords:
    Industrial management
    Resource Type:
    Video
     
  • Presentation 
    Welcome to the Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations 2010 - Aachen

    Welcome to the Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations 2010 - Aachen

    This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER