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Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
In 35 episodes, Adriene Hill and Jacob Clifford teach you economics! This course is based on introductory college level curriculum and the 2015 AP Economics guidelines. By the end of this course, you will be able to: *Identify fundamental economic concepts, principles, or models and describe their similarities, differences, and limitations *Apply economic analyses to everyday life and see economics in real world situations *Discuss economic differences and similarities internationally and the roles played by various governments *Determine the outcome of an economic situation using economic concepts, principles, or models and possible effects changes have on other economic markets
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Video
In 17 episodes, Anna Akana will teach you entrepreneurship skills to help you start and run a small business. This course is based on a college-level curriculum with a variety of reference texts, including the Strategyzer Business Model Canvas. By the end of the course, you will be able to: (1) Evaluate the quality of an idea and take steps to turn it into a small business (2) Understand the legal basics of business entity formation, sales, costs, and other finances (3) Develop a clear value proposition for your business and customer relationships (4) Navigate other businesses, including both competition and key partners (5) Define success for yourself as an entrepreneur, and recognize failure
- Course related:
- HTM2302 Accounting and Control in Hospitality and Tourism
- Subjects:
- Management
- Keywords:
- Entrepreneurship
- Resource Type:
- Video
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Video
In 17 episodes, Evelyn From The Internets will teach you soft skills for business and everyday life! This course is based on a college-level curriculum, with a variety of management and organizational psychology reference texts. By the end of the course, you will be able to: * Hone communication skills you already have to stand out in the workplace * Tackle the job search and negotiate a job offer with organization and confidence * Use time management strategies and set achievable personal and professional goals * Navigate complex situations involving difficult conversations, fairness, power, and trust * Work with a team effectively, from understanding others’ motivations to running a meeting
- Keywords:
- Business -- Vocational guidance Soft skills
- Resource Type:
- Video
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e-book
Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing today's corporate boards, and how to successfully manage them. Topics Include: Clear coverage on why proper corporate governance has become a moral imperative and how to corporations achieve it. Discussions on recent governance reforms in the United States. Outlines of the roles that each individual in the corporate governance process must take on and how to effectively execute on those roles. Exploration on the future of corporate governance in the epilogue Take some time to review Corporate Governance by de Kluyver to see if it is a good fit for your strategy courses.
- Subjects:
- Management
- Keywords:
- Textbooks Corporate governance
- Resource Type:
- e-book
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e-book
This course takes an interdisciplinary approach to ethics in business and provides modules in Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Students will actively study ethical theory by carrying out exercises to help them build theory-based tools for encountering ethical problems in business practice. They will also work with cases in business ethics designed to give them practice in developing skills of ethical leadership, ethical decision-making, and carrying out socio-technical analyses to respond to issues of social responsibility. This course will culminate in an Ethics Bowl competition in which students will practice ethics advocacy in a variety of organizational contexts in business.
- Subjects:
- Management and Business Ethics
- Keywords:
- Business ethics Textbooks Corporate governance
- Resource Type:
- e-book
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Video
At Conventus Law, we love to do things differently. We want to help people stay informed, give them new ideas about the Asia legal market and challenge the way people think. We specialise in partnering with law firms to deliver knowledge differently. Our products are highly informative, simple to access and easy to digest.
- Course related:
- AF5520 Corporate Law
- Subjects:
- Law and Legislation
- Keywords:
- Asia Law Law firms
- Resource Type:
- Video
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e-book
This is Volume 3 in a three volume series written for Contracts Law. Its former title is "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.
- Subjects:
- Law and Legislation
- Keywords:
- Contracts United States Law Textbooks
- Resource Type:
- e-book
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e-book
This is Volume 2 in a three volume series written for Contracts Law. Its orginal title was "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.
- Subjects:
- Law and Legislation
- Keywords:
- Contracts United States Law Textbooks
- Resource Type:
- e-book