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  • Others 
    The Palace Museum Cultural and Creative Product Promotion | GreatCase100

    The Palace Museum Cultural and Creative Product Promotion | GreatCase100

    This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Museums -- Marketing Gu gong bo wu yuan (China)
    Resource Type:
    Others
     
  • Others 
    The Plan-Do-Check-Act Cycle

    The Plan-Do-Check-Act Cycle

    Students read how the Plan-Do-Check-Act Cycle is used in problem-solving and process improvement. In an interactive exercise, students organize process improvement steps following this model.

    Subjects:
    Management
    Keywords:
    Process control Industrial management
    Resource Type:
    Others
     
  • Presentation 
    The Power of Competition: How to Focus the World's Brains on your Innovation Challenges

    The Power of Competition: How to Focus the World's Brains on your Innovation Challenges

    This video was recorded at MIT World Series: Back to the Classroom 2009. Cooperation may be making us "a little bit too nice" when it comes to innovation, suggests Fiona Murray. She believes there's nothing like competition for injecting energy into the process of solving key innovation problems, whether in business or society. Murray is convinced competition make ventures "more effective, more global, more inclusive and more democratic," all important dimensions for business in a flattening world. She describes the rapidly expanding R&D expenditures of India and China, including the vast numbers of Ph.D.s these nations are producing in science and engineering. The corporate sector has found building global R&D organizations and collaborations difficult. In this challenging environment, where the advantage goes to those firms snagging the best scientists, Murray believes "prizes are complementary mechanisms" for attracting global talent. Just like historic rivalries among great artists (Nb., Titian, Tintoretto, Veronese), or the race to discover the structure of DNA, "fierce competition" can yield "dramatic productivity" and innovation, especially when the right rewards are at stake. Murray cites the 18th century competition to invent a mechanism for determining a ship's longitude, which offered a 20 thousand-pound prize. She jumps to the present, with the X Prize Foundation and its various competitions to solve engineering challenges and societal problems, such as the three-person reusable spaceship, and a 100-mpg car -- each with a $10 million prize purse. But it's not just the money. Recent studies show that prizes prove alluring when they focus efforts and resources on a problem that people are already studying, offering fame and "putting fun back into innovation." The fascination skews rational calculations, with competitors often spending well beyond the amount offered to the winner. Corporations should adopt the prize mechanism, believes Murray, to help generate new ideas (such as new applications for Google's phone); or to help solve very specific problems. Campus competitions are up markedly, she notes, which might be a distraction for students at places like MIT. Start small and inside the organization first, creating a shared bulletin board and offering small prizes, she advises, which will "generate energy." Then take competition beyond the company. And don't forget, "the work must be fun" in order to "get a richer set of people to participate.

    Subjects:
    Management
    Keywords:
    Competition
    Resource Type:
    Presentation
     
    OER
  • Courseware 
    The Power of Macroeconomics: Economic Principles in the Real World

    The Power of Macroeconomics: Economic Principles in the Real World

    In this course, you will learn all of the major principles of macroeconomics normally taught in a quarter or semester course to college undergraduates or MBA students. Perhaps more importantly, you will also learn how to apply these principles to a wide variety of situations in both your personal and professional lives. In this way, the Power of Macroeconomics will help you prosper in an increasingly competitive and globalized environment.

    Subjects:
    Economics
    Keywords:
    Macroeconomics
    Resource Type:
    Courseware
     
  • Courseware 
    The Power of Microeconomics: Economic Principles in the Real World

    The Power of Microeconomics: Economic Principles in the Real World

    In this course, you will learn all of the major principles of microeconomics normally taught in a quarter or semester course to college undergraduates or MBA students. Perhaps more importantly, you will also learn how to apply these principles to a wide variety of real world situations in both your personal and professional lives. In this way, the Power of Microeconomics will help you prosper in an increasingly competitive environment. Note that this course is a companion to the Power of Macroeconomics. If you take both courses, you will learn all of the major principles normally taught in a year-long introductory economics college course.

    Subjects:
    Economics
    Keywords:
    Microeconomics
    Resource Type:
    Courseware
     
  • e-book 
    The Power of Selling

    The Power of Selling

    The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: … Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. … Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. … Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals. Kim Richmond's The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you're ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you're ready for this book. Check it out.

    Subjects:
    Marketing
    Keywords:
    Sales personnel Selling Textbooks Success in business
    Resource Type:
    e-book
     
  • Video 
    The Production Possibility Model (Screencast)

    The Production Possibility Model (Screencast)

    In this learning activity you'll construct a production possibility model.

    Subjects:
    Economics
    Keywords:
    Production (Economics) Production possibility curve
    Resource Type:
    Video
     
  • Others 
    The Professional's Guide to Telephone Etiquette

    The Professional's Guide to Telephone Etiquette

    Learners listen to effective techniques to successfully interact with customers via the telephone. They also submit their own suggested replies to customers in various scenarios. Topics include general telephone etiquette, dealing with angry callers, working with confused or unsure customers, and managing voicemail. A quiz completes this customer service activity.

    Keywords:
    Telephone etiquette Telephone in business
    Resource Type:
    Others
     
  • Video 
    The Reality of Processes

    The Reality of Processes

    An animation which illustrates from a real story. 3 students went to a very large IT company in Shanghai for summer placement and they found how difficult it was to capture or rediscover the business process in reality.

    Subjects:
    Management
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Video
     
  • Others 
    The Red Tag System Used in the 5S Process

    The Red Tag System Used in the 5S Process

    Learners read about a process for sorting items in the workplace. "Sort" is the first of the five steps in 5S.

    Subjects:
    Management
    Keywords:
    Work environment Organizational behavior Office management
    Resource Type:
    Others