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A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.

Subjects:

Hotel, Travel and Tourism, Marketing, and Food and Beverage

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others
Others

Nanjing Jinling Hotel - Thanksgiving Michelin Feast | GreatCase100

Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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