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Nanjing Jinling Hotel - Thanksgiving Michelin Feast | GreatCase100
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- 0:02:07
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to He Shan Shan who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzc4MTUyOA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.