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The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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MOOC
Understand essential human resources concepts and theories and analyze contemporary issues in the management of human capital.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Corporate culture Tourism Personnel management
- Resource Type:
- MOOC
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MOOC
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Technological innovations
- Resource Type:
- MOOC
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MOOC
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Marketing Bring (Marketing)
- Resource Type:
- MOOC
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Video
An online lecture on the topic of "Food as a Universal Language in World Tourism".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Food tourism Travel Tourism
- Resource Type:
- Video
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Video
Brewing your own coffee at home these days? Perfect your skill by joining Mr Jonathan Sutton’s “A Crash Course into Coffee Basics” of the PolyU & You Online Lecture Series.
- Subjects:
- Food and Beverage
- Keywords:
- Coffee brewing Coffee
- Resource Type:
- Video
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MOOC
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Luxury goods industry Hospitality industry Luxuries Bring (Marketing)
- Resource Type:
- MOOC
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Video
Air transport liberalisation has been marked by two major developments, i.e. the advent of the hub-and-spoke network and the emergence of Low Fare Airlines (LFAs). All major Full Service Network Carrier (FSNCs) have heavily relied on hub operations to effectively compete in the long-haul market against LFAs which until recently focused on point-to-point, short-haul services. Recent competiton dynamics, however, have led to the gradual blurring of the different airline business models. LFAs have now established strong bases in satellite/airports and/or in low-cost terminals of major airports. Moreover, they have introduced long-haul flights thus competing with FSNCs at a new level. The lecture will highlight all the above issues focusing on their strategic business and geopolitical implications for aiport hubs. It will also discuss how Hong Kong International Airport can build on its current advantages to play focal role in the new environment.
Event Date: 16/06/2017
Speaker: Prof. Andreas Papatheodorou (University of Aegean)
Hosted by: School of Hotel and Tourism Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Airlines -- Rates Airports Hong Kong International Airport Aeronautics Commercial
- Resource Type:
- Video