Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.

Subjects:: Hotel, Travel and Tourism, Marketing, and Food and Beverage
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

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Shandong Cuisine Health Banquet - Jinan Inzone Royal Plaza Hotels | GreatCase100

Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.

Subjects:: Marketing, Hotel, Travel and Tourism, and Food and Beverage
Keywords:: Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:: Food and Beverage, Marketing, and Hotel, Travel and Tourism
Keywords:: China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
Resource Type:: Others

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A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

Shandong Cuisine Health Banquet - Jinan Inzone Royal Plaza Hotels | GreatCase100

Nanjing Street Stall | GreatCase100

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