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Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others
Others

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others
Others

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media

Resource Type:

Others

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Fanta Wild Theme Park | GreatCase100

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

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