Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

Subjects:: Hotel, Travel and Tourism
Keywords:: China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
Resource Type:: Others

Others

Hong Kong Disneyland Marketing Case Study | GreatCase100

This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.

Subjects:: Hotel, Travel and Tourism
Keywords:: China -- Hong Kong Amusement parks -- Marketing
Resource Type:: Others

Others

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Social media Internet marketing Amusement parks -- Marketing
Resource Type:: Others

Others

Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
Resource Type:: Others

Others

Universal Beijing Resort, Honor of Kings Theme Events | GreatCase100

Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Amusement parks -- China -- Beijing Amusement parks -- Marketing
Resource Type:: Others

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Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

Hong Kong Disneyland Marketing Case Study | GreatCase100

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

Fanta Wild Theme Park | GreatCase100

Universal Beijing Resort, Honor of Kings Theme Events | GreatCase100

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