PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Keywords Family vacations Keywords Strategic alliances (Business) Language Chinese

Others

Crowne Plaza Chengdu West | GreatCase100

The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.