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Want Want Group's Co-Branded Marketing Case Study | GreatCase100

This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.

Subjects:

Hotel, Travel and Tourism

Keywords:

Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media

Resource Type:

Others

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