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Courseware
The fact of scarcity forces individuals, firms, and societies to choose among alternative uses – or allocations – of its limited resources. Accordingly, the first part of this summer course seeks to understand how economists model the choice process of individual consumers and firms, and how markets work to coordinate these choices. It also examines how well markets perform this function using the economist's criterion of market efficiency. Overall, this course focuses on microeconomics, with some topics from macroeconomics and international trade. It emphasizes the integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing U.S. and international business environments.
- Subjects:
- Management
- Keywords:
- Microeconomics
- Resource Type:
- Courseware
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Courseware
15.875 is a project-based course that explores how organizations can use system dynamics to achieve important goals. In small groups, students learn modeling and consulting skills by working on a term-long project with real-life managers. A diverse set of businesses and organizations sponsor class projects, from start-ups to the Fortune 500. The course focuses on gaining practical insight from the system dynamics process, and appeals to people interested in system dynamics, consulting, or managerial policy-making.
- Subjects:
- Management
- Keywords:
- Business consultants Social psychology
- Resource Type:
- Courseware
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Courseware
This course covers the fundamental principles, practices and tools of Lean Six Sigma methods that underlay modern organizational productivity approaches applied in aerospace, automotive, health care, and other sectors. It includes lectures, active learning exercises, a plant tour, talks by industry practitioners, and videos. One third of the course is devoted to a physical simulation of an aircraft manufacturing enterprise or a clinic to illustrate the power of Lean Six Sigma methods. The course is offered during the Independent Activities Period (IAP), which is a special 4-week term at MIT that runs from the first week of January until the end of the month.
- Subjects:
- Management
- Keywords:
- Industrial efficiency Lean manufacturing Six sigma (Quality control stard)
- Resource Type:
- Courseware
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Others
Learners read how each of the steps in 5S can be used to organize an office.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Video
The video is about the six core arguments of BPM. It can help you to understand different aspects of a holistic BPM and why these six core elements are important to the success of BPM implementations.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
Why do we trust some companies and not others? Using real-world examples, digital trust advisor Marcos Aguiar decodes this make-or-break quality -- and offers seven tools to help leaders design a foundation of trust into their business ecosystems in order to achieve long-term success.
- Subjects:
- Management
- Keywords:
- Trust Corporate culture
- Resource Type:
- Video
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Video
Villy Wang is in the business of rewriting stereotypes, empowering youth of color to take back their narratives through storytelling. In this moving talk, Wang explains how she developed a program to train kids in filmmaking so they can create new, authentic stories and break the cycle of bias perpetuated in media.
- Subjects:
- Management
- Keywords:
- Motion pictures -- Production direction Racism Industrial management
- Resource Type:
- Video
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Open (Access) Journal-Article
This article investigates the integration of Lean and Six Sigma tools as a unified approach to continuous improvement and develops a Lean Six Sigma framework for selected automotive component manufacturing organisations in KwaZulu-Natal (KZN), South Africa.
- Subjects:
- Management and Business Information Technology
- Keywords:
- Production management Automobile supplies industry Six sigma (Quality control stard)
- Resource Type:
- Open (Access) Journal-Article
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Video
In this screencast you'll identify and write assertive "I" statements that focus on BCF (behavior, consequences, and feelings).
- Subjects:
- Management
- Keywords:
- Conflict management
- Resource Type:
- Video
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e-book
As you read A Primer on Sustainable Business, we challenge you to not think of sustainability as a program, an initiative, or an activity. Rather, sustainability is a mind-set, a philosophy, and worldview. Throughout each chapter, you are challenged to alter the way you view your job, the workplace, the business, and the world. Whether you are an executive, an entrepreneur, or an employee, A Primer on Sustainable Business will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability.
- Subjects:
- Management
- Keywords:
- Corporations -- Environmental aspects Sustainability Textbooks
- Resource Type:
- e-book
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Video
This lecutre is about the design and an excellent of business processes. Established frameworks from the American Productivity and Quality Council (APQC) is introduced.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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e-book
This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.
- Subjects:
- Management
- Keywords:
- Management -- Employee participation Industrial management Textbooks
- Resource Type:
- e-book
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Presentation
This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECML PKDD), Athens 2011. Comparing frequency counts over texts or corpora is an important task in many applications and scientific disciplines. Given a text corpus, we want to test a hypothesis, such as "word X is frequent", "word X has become more frequent over time", or "word X is more frequent in male than in female speech". For this purpose we need a null model of word frequencies. The commonly used bag-of-words model, which corresponds to a Bernoulli process with fixed parameter, does not account for any structure present in natural languages. Using this model for word frequencies results in large numbers of words being reported as unexpectedly frequent. We address how to take into account the inherent occurrence patterns of words in significance testing of word frequencies. Based on studies of words in two large corpora, we propose two methods for modeling word frequencies that both take into account the occurrence patterns of words and go beyond the bag-of-words assumption. The first method models word frequencies based on the spatial distribution of individual words in the language. The second method is based on bootstrapping and takes into account only word frequency at the text level. The proposed methods are compared to the current gold standard in a series of experiments on both corpora. We find that words obey different spatial patterns in the language, ranging from bursty to non-bursty/uniform, independent of their frequency, showing that the traditional approach leads to many false positives.
- Subjects:
- Management and Computing
- Keywords:
- Computational linguistics Text processing (Computer science) Discourse analysis -- Data processing
- Resource Type:
- Presentation
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Open (Access) Journal-Article
This work walks around the use of DMAIC methodology of six sigma to lessen the defect rate in sewing section of FCI (BD) LTD. Throughout five phases of DMAIC methodology, named Define, Measure, Analyze, Improve and Control, this approach minimizes defects analytically. In different phases, different types of six sigma tools were exercised.
- Subjects:
- Management and Business Information Technology
- Keywords:
- Clothing trade Production management Six sigma (Quality control stard)
- Resource Type:
- Open (Access) Journal-Article
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Video
Cover the adoptions of BPM in organizations, why they are being adopted, to what extent they're being adopted and what if organizations fail to adopt a BPM
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
It covers the principle of Business Process Management and also give you a comparisons between Functional Management and Business Process Management.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Courseware
Management is the organization and coordination of work to produce a desired result. A manager is a person who practices management by working with and through people in order to accomplish his or her organization's goals. When you think of the term manager, you may be imagining your supervisor as he or she hires and terminates employees and makes major decisions above your authority. However, although you may not view yourself in this way, you yourself may also be a manager. In fact, many of us practice management skills in the workplace every day. You may have a team of employees that you manage, or lead a project that requires management strategy, or demonstrate leadership qualities among your peers. These are all scenarios that require you to apply the principles of management. In this course, you will learn to recognize the characteristics of proper management by identifying what successful managers do and how they do it. Understanding how managers work is just as beneficial for the subordinate employee as it is for the manager. This course is designed to teach you the fundamentals of management as they are practiced today. This course will illustrate how management evolves as firms grow in size. It is based upon the idea that the essential purpose of a business is to produce products and services in order to meet the needs and wants of the marketplace. A manager marshals an organization's resources (its people, finances, facilities, and equipment) toward this fundamental goal. In this course, you will explore the tasks that today's managers perform and delve into the key knowledge areas that managers need to master in order to run successful and profitable businesses.
- Subjects:
- Management
- Keywords:
- Management
- Resource Type:
- Courseware
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Others
In this learning activity you'll define and explain the broad steps in achieving quality in an organization.
- Subjects:
- Management
- Keywords:
- Quality control Quality assurance Industrial management
- Resource Type:
- Others
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Courseware
While big data infiltrates all walks of life, most firms have not changed sufficiently to meet the challenges that come with it. In this course, you will learn how to develop a big data strategy, transform your business model and your organization. This course will enable professionals to take their organization and their own career to the next level, regardless of their background and position. Professionals will learn how to be in charge of big data instead of being subject to it. In particular, they will become familiar with tools to: - assess their current situation regarding potential big data-induced changes of a disruptive nature, - identify their options for successfully integrating big data in their strategy, business model and organization, or if not possible, how to exit quickly with as little loss as possible, and - strengthen their own position and that of their organization in our digitalized knowledge economy The course will build on the concepts of product life cycles, the business model canvas, organizational theory and digitalized management jobs (such as Chief Digital Officer or Chief Informatics Officer) to help you find the best way to deal with and benefit from big data induced changes. During the course, your most pressing questions will be answered in our feedback videos with the lecturer. In the assignments of the course, you will choose a sector and a stakeholder. For this, you will develop your own strategy and business model. This will help you identify the appropriate organizational structure and potential contributions and positions for yourself.
- Subjects:
- Management and Computing
- Keywords:
- Business -- Data processing Big data
- Resource Type:
- Courseware
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Others
Learners will examine the four steps to listen actively to improve relationships.
- Subjects:
- Management
- Keywords:
- Interpersonal relations Interpersonal communication Industrial management
- Resource Type:
- Others
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e-book
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Kim Warren takes special care with this new textbook, Building Strategy and Performance, to ensure that it delivers instruction on how to deliver strategy powerfully over a sustained period of time. This book helps you to show your students where the levers are that they can control and how to choose what to do, when, and how much to achieve their specific goals. This book effectively outlines the dynamics of strategy, how one drives performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what your students can do to change this trajectory for the better. But don't take our word for it, review the book now to see if it can help you to deliver the kind of tactical strategy course you desire for your students.
- Subjects:
- Management
- Keywords:
- Success in business Strategic planning Organizational effectiveness Textbooks
- Resource Type:
- e-book
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Video
This video series is designed to teach bench researchers how scientists in scientific enterprises structure business deals to achieve strategic goals. Content covers an overview of the business development process and includes identifying gaps, deal types and structure, and defining success. Concepts will be reinforced using practical examples from academic and industry settings.
- Subjects:
- Management
- Keywords:
- Business planning Industrial management
- Resource Type:
- Video
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Video
Business Model
- Course related:
- MM2B05 Introduction to Marketing
- Subjects:
- Management and Marketing
- Keywords:
- Business planning Strategic planning
- Resource Type:
- Video
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Courseware
Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? In this business and management course, you will learn how to make a practical action plan to implement your new business model. You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model. You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model.
- Subjects:
- Management
- Keywords:
- Business planning Strategic planning Industrial management
- Resource Type:
- Courseware
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Video
It seems as though Uber upended the taxi industry in less time than it takes to drive across Manhattan at rush hour. How did they do it, and what can legacy companies learn from their example? Business transformation expert Stefan Gross-Selbeck distills the unique qualities of today's most successful start-ups and shares strategies for replicating this spirit of hyper-innovation and disruption in any business.
- Subjects:
- Management
- Keywords:
- Business enterprises -- Technological innovations New business enterprises
- Resource Type:
- Video
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Courseware
Do you want to enhance your business model by creating a clear focus or implement your new business model innovation into your IT? In this business and management course, we will discuss business model agility and how specific business model metrics will help you focus on the overall goals of our business. You will also learn about advanced tools to help support the bridge between business model thinking and IT implementation.
- Subjects:
- Management
- Keywords:
- Business planning Information technology -- Management Strategic planning Industrial management
- Resource Type:
- Courseware
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Courseware
The world is changing rapidly and full of uncertainties. The future success of a business model depends on how well it is adapted to changing circumstances. Do you want to become aware of the relevant developments in technology, markets and society? And understand how this affects your business? This business and management course will teach you how to stress test your business model. You will learn how to identify the relevant trends and uncertainties and how they impact your business model. You will analyse the strong and weak parts of your business model and look for opportunities to make your business model more robust and future proof. You will learn through real-world examples from well-known companies and interact with fellow entrepreneurs. By the end of this course, you will be able to stress test your own business model to analyse its future success.
- Subjects:
- Management
- Keywords:
- Business planning Strategic planning Industrial management
- Resource Type:
- Courseware
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e-book
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.
- Subjects:
- Management
- Keywords:
- Business planning Textbooks
- Resource Type:
- e-book
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Video
A basic introduction to Business Process Management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Presentation
This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Part 1. Context Computing. Context is used as a term for packaging information for a particular need. A criterion for selecting or prioritization information from a broader pool of information could be called contextual model. Search can be contextual: http://searchpoint.ijs.si. The relevance of Context in computing seems to be growing. Many application areas see an opportunity in extending its value by introducing "context sensitivity". More details do to be found in ISWC2006 Tutorial on "context sensitivity": http://videolectures.net/iswc06_athens_ga/ Part 2. Text Mining & Light Weight Semantics. Videolectures discusses the following topics: - levels of text representations - modeling the data (Support Vector Machine) - classification into large taxonomies (DMoz) - visual & contextual search (Search Point) - multilingual search - news bias, news visualization - text enrichment (Enrycher) - knowledge based summarization - question answering (AnswerArt) - Cyc knowledge base and reasoning
- Subjects:
- Management and Computing
- Keywords:
- Data mining Information resources management Business -- Data Processing Management information systems
- Resource Type:
- Presentation
-
Others
In this interactive lesson, learners read the rules for filing business records and then test their knowledge in a series of exercises. Immediate feedback is provided
- Subjects:
- Management
- Keywords:
- Records -- Management Filing systems
- Resource Type:
- Others
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Video
This video series is designed to teach bench researchers how scientists develop and execute strategy. Content includes an overview of how scientific enterprises use business strategy such as determining value proposition, identifying stakeholders, and defining vision. Concepts will be reinforced using practical examples from academic and industry settings.
- Subjects:
- Management
- Keywords:
- Strategic planning
- Resource Type:
- Video
-
Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Presentation
This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/
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Presentation
This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.
-
Presentation
This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.
- Subjects:
- Management and Computing
- Keywords:
- Information resources management Internetworking (Telecommunication) Management information systems
- Resource Type:
- Presentation
-
Presentation
This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.
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Others
Learners read about the benefits of grouping machines together for an efficient flow of the product.
- Subjects:
- Management
- Keywords:
- Production planning Manufacturing cells
- Resource Type:
- Others
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Courseware
This course explores the Circular Economy: how businesses can create value by reusing and recycling products, how designers can come up with amazingly clever solutions, and how you can contribute to make the Circular Economy happen.
- Subjects:
- Management and Industrial and Systems Engineering
- Keywords:
- Sustainable development Industrial management -- Environmental aspects Environmental economics
- Resource Type:
- Courseware
-
Presentation
This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/
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Courseware
In this course, students develop and polish communication strategies and methods through discussion, examples, and practice with an emphasizes on writing and speaking skills necessary for effective leaders. The course includes several oral and written assignments which are integrated with other subjects, and with career development activities, when possible.
- Subjects:
- Management and Communication
- Keywords:
- Business presentations Leadership Business communication
- Resource Type:
- Courseware
-
Video
From the animation of two process managers, who do you think is a better process manager for the organization?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Presentation
This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.
- Subjects:
- Management and Computing
- Keywords:
- Online social networks Computer software -- Development -- Social aspects Computer networks -- Social aspects Social networks
- Resource Type:
- Presentation
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e-book
Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing today's corporate boards, and how to successfully manage them. Topics Include: Clear coverage on why proper corporate governance has become a moral imperative and how to corporations achieve it. Discussions on recent governance reforms in the United States. Outlines of the roles that each individual in the corporate governance process must take on and how to effectively execute on those roles. Exploration on the future of corporate governance in the epilogue Take some time to review Corporate Governance by de Kluyver to see if it is a good fit for your strategy courses.
- Subjects:
- Management
- Keywords:
- Textbooks Corporate governance
- Resource Type:
- e-book
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e-book
This course takes an interdisciplinary approach to ethics in business and provides modules in Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Students will actively study ethical theory by carrying out exercises to help them build theory-based tools for encountering ethical problems in business practice. They will also work with cases in business ethics designed to give them practice in developing skills of ethical leadership, ethical decision-making, and carrying out socio-technical analyses to respond to issues of social responsibility. This course will culminate in an Ethics Bowl competition in which students will practice ethics advocacy in a variety of organizational contexts in business.
- Subjects:
- Management and Business Ethics
- Keywords:
- Business ethics Textbooks Corporate governance
- Resource Type:
- e-book
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Video
In 17 episodes, Anna Akana will teach you entrepreneurship skills to help you start and run a small business. This course is based on a college-level curriculum with a variety of reference texts, including the Strategyzer Business Model Canvas. By the end of the course, you will be able to: (1) Evaluate the quality of an idea and take steps to turn it into a small business (2) Understand the legal basics of business entity formation, sales, costs, and other finances (3) Develop a clear value proposition for your business and customer relationships (4) Navigate other businesses, including both competition and key partners (5) Define success for yourself as an entrepreneur, and recognize failure
- Course related:
- HTM2302 Accounting and Control in Hospitality and Tourism
- Subjects:
- Management
- Keywords:
- Entrepreneurship
- Resource Type:
- Video
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Others
In a series of three interactive exercises, learners explore the relationship between process cycle time and defect detection, and between process cyle time and smaller batch sizes. The techniques of lean/JIT are applied to achieve the continuous improvement (kaizen) goal of reducing inventory by pursuing one-piece flow.
- Subjects:
- Management
- Keywords:
- Production planning Production control
- Resource Type:
- Others
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e-journal
In this journal platform, you can find the articles which published under the Creative Commons Attribution-NonCommercial 4.0 International License. The journal covers a various disciplines, including:
Biomedical & Life Sciences
Business & Management
Chemistry & Material Science
Computer & Communications
Earth & Environmental Science
Engineering
Humanities
Physics & Mathematics
Social Sciences
- Subjects:
- Management, Physics, Chemistry, Computing, Mathematics and Statistics, Biology, and Environmental Sciences
- Keywords:
- Industrial management Computer science Management Physics Mathematics Social Sciences Chemistry Engineering Environmental sciences Humanities Biology
- Resource Type:
- e-journal
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e-book
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
- Subjects:
- Management and Industrial and Systems Engineering
- Keywords:
- Product differentiation New products Textbooks
- Resource Type:
- e-book
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e-book
DOAB provides a searchable index to the information about these books, with links to the full texts of the publications at the publisher’s website or repository.
- Subjects:
- Economics and Management
- Keywords:
- Business Industrial management
- Resource Type:
- e-book