Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing
Resource Type:: Others

Others

Tonglu Tourism Destination Marketing | GreatCase100

This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing China -- Hangzhou
Resource Type:: Others

Others

Faxi Temple's Mamori Product Promotion | GreatCase100

The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
Resource Type:: Others

Others

Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
Resource Type:: Others

Others

Hangzhou Grocery Market | GreatCase100

The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
Resource Type:: Others

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Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

Tonglu Tourism Destination Marketing | GreatCase100

Faxi Temple's Mamori Product Promotion | GreatCase100

Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

Hangzhou Grocery Market | GreatCase100

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