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Results for: Keywords Hospitality industry -- Marketing Tags sim SWOT

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M Chalet -Shanghai Millennium Seagull Hotel | GreatCase100

The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing

Resource Type:

Others
Others

Shanghai Pudong Mandarin Oriental Hotel Studycation Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:

Hotel, Travel and Tourism

Keywords:

COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing

Resource Type:

Others

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