Shanghai Pudong Mandarin Oriental Hotel Studycation Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

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  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Xiao Echo Yutong who provided information and insights for this video.
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.