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Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing

Resource Type:

Others

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