PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Keywords Special events -- Management Language English Tags sim Digital Marketing

Others

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:

Hotel, Travel and Tourism

Keywords:

Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.