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Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing

Resource Type:

Others

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