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  • Video 
    All Gone Well Done - Episode 2

    All Gone Well Done - Episode 2

    In facing the developer hegemony, Ah Bao’s convenient store is being forced to relocate. His best friend, Ah On gave up the opportunity to study aboard and insisted to stay in Hong Kong and film a documentary about the reconstruction of the old district. Why did he give up the study? Let’s find out the story of Ah On.

    Keywords:
    Information literacy -- Study teaching (Higher)
    Resource Type:
    Video
     
  • Video 
    All Gone Well Done - Episode 3

    All Gone Well Done - Episode 3

    There are many strange things happened in the old building, is it a trick played by the developers? Let’s continue the story to see what happened on the 5 young people.

    Keywords:
    Information literacy -- Study teaching (Higher)
    Resource Type:
    Video
     
  • Video 
    All Gone Well Done - Episode 4

    All Gone Well Done - Episode 4

    In order to realize the unfinished plan of Ah On, some of his friends conduct the interview, some of them responsible for the on-site investigation while some of them do the background research. Do you want to know what are they going to do? Let’s check it out!

    Keywords:
    Information literacy -- Study teaching (Higher)
    Resource Type:
    Video
     
  • Video 
    All Gone Well Done - Episode 5

    All Gone Well Done - Episode 5

    Here comes to the last episode! Let's check out whether they can realize the unfinished plan of Ah On.

    Keywords:
    Information literacy -- Study teaching (Higher)
    Resource Type:
    Video
     
  • Others 
    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Aranya | GreatCase100

    Aranya | GreatCase100

    The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Hebei Sheng Tourism -- Marketing Tourism
    Resource Type:
    Others
     
  • Others 
    Atour Light Hotel | GreatCase100

    Atour Light Hotel | GreatCase100

    This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others
     
  • Others 
    Banyan Tree Wellness Journey | GreatCase100

    Banyan Tree Wellness Journey | GreatCase100

    The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Video 
    Can a Product be Designed to Heal Relationship?

    Can a Product be Designed to Heal Relationship?

    An online lecture on the topic of "Can a Product be Designed to Heal Relationship?".This lecture is suitable for secondary school and university students as well as the general public.

    Subjects:
    Product Design and Social Design
    Keywords:
    Product design Design -- Social aspects
    Resource Type:
    Video
     
  • Video 
    Chemical Reaction in Atmosphere

    Chemical Reaction in Atmosphere

    An online lecture on the topic of "Chemical Reaction in Atmosphere".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.

    Subjects:
    Environmental Sciences
    Keywords:
    Environmental chemistry Atmospheric chemistry
    Resource Type:
    Video