This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
In this course, you will walk away with finding the goal of operating IG: increase brand exposure, accumulate fanfare, and increase conversion traffic; learn more about IG content marketing strategy and create exclusive eye-catching content; and learn to spot the insight reports and advanced data to optimize IG operations.
