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Results for: Self-awareness Language English Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Polyu oer sim Yes

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The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing

Resource Type:

Others
Others

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.

Subjects:

Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing

Resource Type:

Others

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