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Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.

Details

Author:

Tu, Xiaoheng
Lin, Pearl

Year:

2023

Language:

English

Publisher:

Hong Kong Polytechnic University

Timing:

0:02:00

Keywords

Strategic alliances (Business)
Travel -- Health aspects
Hotels -- Marketing
Hospitality industry -- Marketing
Target marketing

Remarks

- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Tu Xiaoheng who provided information and insights for this video.
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.