Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.

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  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NTc3ODMyNA==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Tu Xiaoheng who provided information and insights for this video.