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How do we unlock the transformational power of design thinking? To do this, we must understand that this power lies not in what it encourages us to do, but in who it encourages us to become. We become design thinkers by experiencing design.
In this course, developed at the Darden School of Business at the University of Virginia, we will guide you through six key phases of the design journey - Immersion, Sensemaking, Alignment, Emergence, Imagining, and Learning in Action. For each of these phases, you will explore how design thinking done well impacts innovators by inviting them to bring their authentic selves into the innovation conversation. You will examine key behaviors that bridge the gap from beginner to competency, and deepen the skills that will allow you to achieve design thinking's transformational promise. You will also hear from industry leaders from all over the world who will share valuable lessons and personal stories about how experiencing design has shaped their exciting careers.
- Keywords:
- Industrial design Strategic planning Creative thinking Problem solving Creative ability in business
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Welcome Designers!
In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do.
Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
- Keywords:
- Strategic planning Consumer satisfaction Customer relations
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Welcome, designers!
In this course, developed at the Darden School of Business at the University of Virginia, you will carry on the design thinking process begun in our Insights to Inspiration course, beginning with the eighth step in our 14-Step process, bringing the ideas you developed in our Insights to Inspiration course to action. We start this course by asking, “What if?” We’ll use brainstorming in a new and creative way to generate solutions to your challenge, and then learn to take those raw ideas and synthesize them into important concepts. By asking, “What wows?” and “What works?” you will learn to move from ideation to experimentation.
Throughout this journey, you will gather critical skills that will enable you to turn your ideas into action that can have a profound impact on you and your organization.
- Keywords:
- Industrial design Strategic planning Creative thinking Problem solving Creative ability in business
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Welcome Designers!
In this course, developed at the Darden School of Business at the University of Virginia, we will introduce you to the design thinking process. It is a project-based course in which you will identify a human-centered problem that you want to solve. We will focus our attention on the first seven steps of our 14-Step design thinking process.
We’ll guide you through crafting and carrying out a research plan that helps you answer the question, “What is?” You will gather and identify important insights about the needs and wants of others and use this information to identify the attributes of an ideal solution.
- Keywords:
- Industrial design Strategic planning Creative thinking Problem solving Creative ability in business
- Resource Type:
- PDF, Video, and Website
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Video
This video series is designed to teach bench researchers how scientists develop and execute strategy. Content includes an overview of how scientific enterprises use business strategy such as determining value proposition, identifying stakeholders, and defining vision. Concepts will be reinforced using practical examples from academic and industry settings.
- Subjects:
- Management
- Keywords:
- Strategic planning
- Resource Type:
- Video
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Video
This video series is designed to teach bench researchers how scientists in scientific enterprises structure business deals to achieve strategic goals. Content covers an overview of the business development process and includes identifying gaps, deal types and structure, and defining success. Concepts will be reinforced using practical examples from academic and industry settings.
- Subjects:
- Management
- Keywords:
- Business planning Industrial management
- Resource Type:
- Video
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Video
IKEA currently makes up 0.1 percent of all global carbon emissions -- but by 2030, they're planning to be carbon negative across their business. Discussing new thinking about the lifespan of their products, from the forest to the landfill, Jesper Brodin and Pia Heidenmark Cook of Ingka Group (IKEA) share their company's steps towards sustainably sourcing materials like cotton and wood and redesigning products to extend their use without compromising on quality or affordability.
- Subjects:
- Management
- Keywords:
- Strategic planning Ikea (Firm) Industrial procurement Purchasing
- Resource Type:
- Video
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Video
Business Model
- Course related:
- MM2B05 Introduction to Marketing
- Subjects:
- Management and Marketing
- Keywords:
- Business planning Strategic planning
- Resource Type:
- Video
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Video
In this video, a team of students are working together to create a business plan--a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals. What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence
- Keywords:
- Business planning Proposal writing in business
- Resource Type:
- Video