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  • e-book 
    Customer Relationship Management: A Multifaceted Concept

    Customer Relationship Management: A Multifaceted Concept

    This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

    Subjects:
    Marketing
    Keywords:
    Customer relations -- Management Marketing
    Resource Type:
    e-book
     
  • e-book 
    Mapping, Society, and Technology

    Mapping, Society, and Technology

    This book is about how to read, use, and create maps. Our exploration of maps will be informed by a contextual understanding of how maps reflect the relationship between society and technology, and how mapping is an essential form of scientific and artistic inquiry. We will also explore how mapping is used to address a variety of societal issues, such as land use planning and political gerrymandering. You will gain insight into the technical underpinnings of mapping as a science approach, complement on-going interest and activities, or provide an applied focus for research or policy.

    Subjects:
    Land Surveying and Geo-Informatics
    Keywords:
    Information technology Textbooks Internet -- Social aspects Digital maps Digital mapping Geographic information systems -- Social aspects
    Resource Type:
    e-book
     
  • e-book 
    Entrepreneurship and Innovation Toolkit

    Entrepreneurship and Innovation Toolkit

    This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.

    Subjects:
    Management
    Keywords:
    Textbooks Entrepreneurship
    Resource Type:
    e-book
     
  • e-book 
    Artificial Intelligence

    Artificial Intelligence

    Artificial intelligence (AI) is a potent buzzword and happening technology which has greatly impacted the lifestyle of every human being either directly or indirectly and is shaping the future of tomorrow. In fact, AI is fast becoming an intrinsic part of our daily life and is not confined to university research labs, even if remarkable progress has been made in this domain. The benefit of this phenomenon is widely recognized in diversified areas, ranging from medicine to security to consumer applications and business, and resulting in improvements in the quality of life of humankind. Every new disruptive technology has its own pros and cons and AI is no exception to this rule. Privacy, data protection, and the rights of individuals pose social and ethical challenges.

    Subjects:
    Computing
    Keywords:
    Artificial intelligence
    Resource Type:
    e-book
     
  • e-book 
    Communication theory

    Communication theory

    "This book is an introduction to communication theory - the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other."--BCcampus website.

    Subjects:
    Communication
    Keywords:
    Textbooks Communication
    Resource Type:
    e-book