Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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"Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
Resource Type:: Others

Others

Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

Subjects:: Hotel, Travel and Tourism
Keywords:: Live streaming Tourism -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

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"Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

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