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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Li Yongxing, who provided information and insights for this video. This case discusses precision marketing theory and new media platforms to reach and engage target audiences effectively. The key elements include data-driven target audience positioning, innovative content creation, multi-channel promotion, and user interaction to drive brand awareness, audience coverage, travel intent, and social media influence. The plan acknowledges potential challenges around content homogeneity and low user engagement and proposes to address these through continuous innovation, engagement improvement, and data-driven strategy adjustments.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝李永興為本視頻提供信息和見解。本案例討論了精準營銷理論和新媒體平臺如何有效觸達和吸引目標受眾。關鍵要素包括數據驅動的目標受眾定位、創新內容創作、多渠道推廣和用戶互動，以提高品牌知名度、受眾覆蓋率、旅遊意向和社交媒體影響力。該計劃承認內容同質化和用戶參與度低的潛在挑戰，並建議通過持續創新、參與度改進和數據驅動的戰略調整來解決這些問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Culture tourism
- Resource Type:
- Others
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Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
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Video
An online lecture on the topic of "Food as a Universal Language in World Tourism".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Food tourism Travel Tourism
- Resource Type:
- Video