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The Virtual Reality (VR) Training for Laser Cutter Operation was developed as a supplementary training tool for the PolyU Library’s technical support staff to practice and become familiar with the operation of a laser cutter. The application simulates the environment, laser cutter model, essential operational procedures, and corresponding responses of our laser cutter in service as realistically as feasible. A computer with a simplified laser cutting software interface was also built to simulate the software operation. Interactions (primarily on/off) with all other peripheral equipment, such as the ventilation system, air compressor, and earmuffs, are triggered through button clicks in an on-screen menu. The application simulates the operational procedures and corresponding reactions of the real laser cutter as closely as necessary. New technical staff members who are trained but not yet proficient with laser cutting can practice safely in an immersive environment enabled by VR technology.
- Keywords:
- Laser beam cutting Makerspaces in libraries Virtual reality Virtual reality -- Library applications
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Han Ninghua, who provided information and insights for this video. This case discusses a tourism company's strategy to create a new cultural and tourism integration model. The key elements of the strategy include in-depth market research and product positioning, the design of immersive, themed experience projects that deeply incorporate local culture and attractions, a multi-channel promotional approach, customized customer service, a loyalty program, and continuous evaluation and adjustment of the strategy based on customer feedback. The primary challenge identified is the difficulty in recruiting and training specialized tour guides who consistently deliver the desired level of service, entertainment, and cultural immersion.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝韓凝華為本視頻提供信息和見解。本案例研究討論了一家旅遊公司創建文化和旅遊融合新模式的戰略。該戰略的關鍵要素包括深入的市場調研和產品定位、深度融入當地文化和景點的沉浸式主題體驗項目設計、多渠道促銷方式、定製客戶服務、忠誠度計劃，以及根據客戶反饋對戰略進行持續評估和調整。主要挑戰是難以招聘和培訓能夠始終如一地提供所需水平的服務、娛樂和文化沉浸的專業導遊。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Tourism -- Marketing China -- Hangzhou Culture tourism
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wei Youji, who provided information and insights for this video. This case discusses the conservation and marketing strategy for Longhu Mountain, the ancestral home of Taoism in China. Located in Jiangxi Province, Longhu Mountain is the "No. 1 Town of Taoism in China," rich in cultural, ecological, and tourism resources. The marketing strategy revolves around capitalizing on the growing trends of "great health consumption," deep integration of Chinese culture and immersive experiences, and embracing online platforms to create an "internet celebrity town" for tourists. The ultimate goal is to transform Longhu Mountain and Shangqing Town into an exemplary cultural destination that showcases Taoist history, medicine, and traditions over the next 20 years. However, challenges remain in educating the local populace and visitors about Taoist culture and etiquette.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝韋佑基為本視頻提供信息和見解。本案例討論了中國道教的祖庭龍虎山的保護和行銷策略。龍虎山位於江西省，素有「中國道教第一鎮」之稱，擁有豐富的文化、生態、旅遊資源。行銷策略圍繞緊抓“健康消費”主流趨勢，深度融合中華文化與沉浸式體驗，擁抱線上平臺，打造遊客“網紅小鎮”。最終目標是在未來20年內將龍虎山和上清鎮轉變為一個展示道教歷史、醫學和傳統的典範文化目的地，儘管在教育當地民眾和遊客瞭解道教文化和禮儀方面仍然存在挑戰。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Spiritual tourism Heritage tourism Tourism -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung 's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Cai Qiyao, who provided information and insights for this video. This case discusses that InterContinental Xiamen has created the "Whale Fantasy World" Metaverse family vacation experience, which combines immersive MR technology, interactive devices, and upgraded art and visual displays to provide a unique and engaging parent-child travel experience. The hotel has used a comprehensive digital marketing strategy, including online promotion, offline activities, and strategic partnerships, to attract family tourists and enhance customer satisfaction and loyalty. Despite the high investment and potential competition in the market, the hotel is confident in maintaining its innovation and standing out in the fierce competition by continuously optimizing its product experience and service quality.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝蔡琪瑶為本視頻提供信息和見解。本案例探討廈門洲際酒店打造了「鯨魚奇幻世界」元宇宙家庭度假體驗，結合沉浸式MR技術、互動設備、升級的藝術和視覺展示，提供獨特而引人入勝的親子旅行體驗。酒店採用全面的數字行銷策略，包括線上推廣、線下活動、戰略合作等，吸引家庭遊客，提高客戶滿意度和忠誠度。儘管市場投資高昂，競爭激烈，但酒店有信心保持創新，通過不斷優化產品體驗和服務品質在激烈的競爭中脫穎而出。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhang Shuang, who provided information and insights for this video. This case discusses the digital marketing strategy implemented by the Heilongjiang provincial government in China to promote its "Enjoy Heilongjiang with One Click" mini-app. The province leveraged the app to provide comprehensive tourism services and experiences for visitors, integrating hotels, scenic spots, and transportation resources across the region. The marketing campaign featured various online and offline promotional activities during the Lunar New Year Lantern Festival, including interactive events, discounted tour packages, and influencer outreach, attracting 45,000 participants and significantly increasing app usage. The case highlights the importance of leveraging digital technologies to integrate regional tourism resources and provide personalized, seamless experiences for travelers, which can help strengthen the province's cultural and tourism brand.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝張爽為本視頻提供信息和見解。本案例討論了中國黑龍江省政府為推廣其「一鍵玩龍江」小程式而實施的數字行銷策略。該省利用該應用程式為遊客提供全面的旅遊服務和體驗，整合了整個地區的酒店、景區和交通資源。此次營銷活動在農曆新年元宵節期間開展了豐富多彩的線上線下推廣活動，包括互動活動、優惠旅遊套票、網紅外展等，成功吸引了45,000名參與者，並顯著提高了應用的使用率。該案例凸顯了利用數位技術整合區域旅遊資源，為旅客提供個人化、無縫體驗的重要性，有助於加強全省文化和旅遊品牌。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Mid-autumn Festival Tourism -- Marketing China -- Heilongjiang Sheng
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhang Liang, who provided information and insights for this video. This case discusses a marketing strategy for a hotel lobby coffee bar in China, where the rapid growth of the coffee consumption market presents an opportunity. The key aspects of the plan include: 1) Providing free coffee to hotel guests to enhance their satisfaction and loyalty; 2) Leveraging social media platforms and partnerships with major online ordering platforms like Ele.me and Meituan to increase event exposure and attract more customers; and 3) Using the high-frequency traffic of the online platforms to drive low-frequency hotel bookings and visits to the coffee bar. The outcomes of this approach include improved customer satisfaction and loyalty, increased brand awareness, and successful integration of online and offline marketing tactics to achieve the desired goals.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝張梁為本視頻提供信息和見解。本案例討論了中國一家酒店大堂咖啡吧的行銷策略，中國咖啡消費市場的快速增長為其帶來了機遇。該策略的關鍵方面包括：1）為酒店客人提供免費咖啡，以提高他們的滿意度和忠誠度；2）利用社交媒體平臺以及與餓了麼、美團等主要在線訂購平臺的合作，增加活動曝光率，吸引更多客戶；3）利用在線平臺的高頻流量，推動低頻酒店預訂和咖啡吧訪問。這種方法的結果包括提高客戶滿意度和忠誠度，提高品牌知名度，以及成功整合線上和線下行銷策略以實現預期目標。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Beverages -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Hao, who provided information and insights for this video. This case discusses how the Chinese tea brand Naixue collaborated with musician Jay Chou's Fantasy album to create a successful marketing campaign. Naixue leveraged Chou's massive fanbase by co-branding with the album, allowing them to use Chou's image and music without the high endorsement fees. They created a "Fantasy Music Universe" virtual space where consumers could access digital products and rewards by purchasing co-branded items. This innovative digital and experiential marketing strategy led to record-breaking sales, enhanced Naixue's brand image, and showcased the power of AI and digital technology in modern marketing. However, the case also highlights the need for brands to balance technological innovation with maintaining brand integrity and transparency to sustain long-term consumer trust.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉昊為本視頻提供信息和見解。本案例討論了中國茶飲品牌奈雪如何與音樂家周杰倫的Fantasy專輯合作，打造成功的營銷活動。奈雪利用周杰倫的龐大粉絲群，與周傑倫的專輯進行聯合品牌推廣，使他們能夠使用周杰倫的形象和音樂，而無需支付高昂的代言費。他們創建了一個「范特西音樂宇宙」虛擬空間，消費者可以通過購買聯名商品來獲得數位產品和獎勵。這種創新的數位和體驗式行銷策略帶來了創紀錄的銷售額，提升了奈雪的品牌形象，並展示了人工智慧和數位技術在現代行銷中的力量。然而，該案也凸顯了品牌需要在技術創新與保持品牌完整性和透明度之間取得平衡，以維持長期的消費者信任。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
Operations management deals with operational planning and control issues, and is needed in all sectors of the society. One of the challenges to operations manager is how to make use of the available resources in the best way for meeting a certain objective. Quantitative approaches are inevitably needed in tackling many of such problems. Operations Research (OR) deals with problem formulation and application of analytical methods to assist in decision-making of operational problems in planning and control. The techniques of OR are useful quantitative tools to assist operations managers, and has a wide applicability in engineering, manufacturing, construction, financial and various service sectors. Operations Research is an applied mathematics subject and is also a course in many engineering and management programmes. This course is designed for both students learning OR and learners who are practitioners in their respective professionals. The mathematical procedures for the OR techniques are introduced in details in the examples provided in the course. This helps learners to master the methodology and the techniques and apply them to achieve their goals through active learning. This course introduces two prominent OR techniques and their extended topics. The Simplex Method for Linear Programming (LP) has been considered one of the top 10 algorithms of the 20th century. LP is an optimization technique for solving problems such as finding the optimal product mix, production plan, and shipment allocation, in order to maximize the profir or minimize the cost. The Critical Path Method (CPM) is a popular technique employed by project managers in scheduling project activities. Some extended topics of CPM are also introduced to deal with certain special situations in project management. In reality, many systems operate under stochastic environment and the operational problems cannot be solved by the known analytical methods. To this end, the simulation approach is introduced in the last chapter of this course. Simulation is a powerful technique for tackling OR problems under such situations.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Operations research
- Resource Type:
- MOOC
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Video
In this video, Prof. Christine Bruce explains the seven things you should pay attention to when you plan the information needs of your research. (1) Use information and communication technology to be really up to date with what's happening. (2) Encounter different types of sources and knowing when it's important to use them. Not only academic literature but also people, social media, the environment, visual information, sound, anything that might inform you. (3) Create your processes to tackle problems or make decisions. (4) Connect information of all kinds that you encounter with specific projects, problems, or areas of interest. (5) Build your knowledge base about your fields of study. (6) Use your creativity and intuition to do something new. (7) Seventhly using information wisely for the benefit of others.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video