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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Han Ninghua, who provided information and insights for this video. This case discusses a tourism company's strategy to create a new cultural and tourism integration model. The key elements of the strategy include in-depth market research and product positioning, the design of immersive, themed experience projects that deeply incorporate local culture and attractions, a multi-channel promotional approach, customized customer service, a loyalty program, and continuous evaluation and adjustment of the strategy based on customer feedback. The primary challenge identified is the difficulty in recruiting and training specialized tour guides who consistently deliver the desired level of service, entertainment, and cultural immersion.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝韓凝華為本視頻提供信息和見解。本案例研究討論了一家旅遊公司創建文化和旅遊融合新模式的戰略。該戰略的關鍵要素包括深入的市場調研和產品定位、深度融入當地文化和景點的沉浸式主題體驗項目設計、多渠道促銷方式、定製客戶服務、忠誠度計劃，以及根據客戶反饋對戰略進行持續評估和調整。主要挑戰是難以招聘和培訓能夠始終如一地提供所需水平的服務、娛樂和文化沉浸的專業導遊。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Tourism -- Marketing China -- Hangzhou Culture tourism
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zheng Hong, who provided information and insights for this video. This case discusses how the Import Commodity City in Qingtian County, Zhejiang Province, China, has leveraged the concept of cultural capital to enhance the tourism experience and boost local economic development. After establishing a vibrant import goods market, the local government and travel agencies have curated immersive travel packages that combine shopping, educational experiences, and authentic Western-style dining. This strategy has effectively increased the length of tourist stay, driven up sales for merchants, and opened up new segmented travel markets, such as employee retreats and parent-child excursions. The case highlights the importance of integrating cultural education, culinary experiences, and strategic partnerships to create a holistic and compelling tourism offering that capitalizes on the growing demand for unique, experiential travel.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝鄭鴻為本視頻提供信息和見解。本案例討論了中國浙江省青田縣的進口商品城如何利用文化資本的概念來提升旅遊體驗並促進當地經濟發展。在建立了充滿活力的進口商品市場后，當地政府和旅行社策劃了沉浸式旅行套餐，將購物、教育體驗和正宗的西餐相結合。這一策略有效增加了遊客的停留時間，帶動了商家的銷售，並開闢了新的細分旅遊市場，如員工務虛會、親子短途旅行等。該案例凸顯了整合文化教育、美食體驗和戰略合作夥伴關係的重要性，以創造一個全面且引人入勝的旅遊產品，應對獨特體驗式旅行日益增長的需求。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Wine tourism Food tourism Tourism -- Marketing
- Resource Type:
- Others
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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Video
Geospatial information science is a discipline that focuses on using geospatial information technology to understand people, places, nature and processes of the earth. IoT refers to Internet of things, the combination of sensors, software and other technologies to connect and exchange data with other devices and systems over the Internet. The era of IoT brings us opportunities and challenges for geospatial information science. In the keynote, five characteristics and three scientific issues of geo-spatial information science in the era of IoT are summarised.
Event date: 06/09/2022
Speaker: Prof. Daren Li
Moderator: Prof. Christopher Chao (Hong Kong Polytechnic University)
Panel members: Prof. Qingyan Chen, Prof. Qinhao Chen (Hong Kong Polytechnic University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Spatial data mining Internet of things Geospatial data
- Resource Type:
- Video
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Video
Starting your research in Google may not be ideal as it often ends up leading you to millions of websites and you have no clue which ones are dependable and reliable. Let’s watch this video and learn the short-cut of locating quality social sciences information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Keyword searching Social sciences -- Research Database searching Web search engines Internet searching
- Resource Type:
- Video
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Video
In this video, a team of four students have used skills learned in the previous module and found a lot of information which seems relevant. They now have a problem of evaluating the information found to determine what is the most relevant to their research. Apart from that, they also found that there are many types of medical research and studies.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Medicine -- Research -- Methodology Public health -- Research -- Methodology Medical care -- Research -- Methodology
- Resource Type:
- Video
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Video
In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?
- Keywords:
- Business -- Research -- Methodology Management -- Research -- Methodology
- Resource Type:
- Video
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Video
In this video, Prof Klaus Tochtermann, the Director of Leibniz Information Centre for Economics (ZBW) and Professor of Media Informatics of University of Kiel in German shares his view on the importance of becoming information literate.
- Keywords:
- Information literacy
- Resource Type:
- Video
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Video
In this video, Prof. Christine Bruce explains the seven things you should pay attention to when you plan the information needs of your research. (1) Use information and communication technology to be really up to date with what's happening. (2) Encounter different types of sources and knowing when it's important to use them. Not only academic literature but also people, social media, the environment, visual information, sound, anything that might inform you. (3) Create your processes to tackle problems or make decisions. (4) Connect information of all kinds that you encounter with specific projects, problems, or areas of interest. (5) Build your knowledge base about your fields of study. (6) Use your creativity and intuition to do something new. (7) Seventhly using information wisely for the benefit of others.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
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Others
In this slide, it explains the 4-steps-method outlined by the University of Pittsburg and it illustrate the role information and information literacy play in each step to help learners to see the bigger picture.
- Keywords:
- Information retrieval Study skills Information literacy
- Resource Type:
- Others