Search Constraints
Number of results to display per page
Results for:
Social Impact Management
Remove constraint Social Impact Management
Resource Type
Others
Remove constraint Resource Type: Others
1 - 9 of 9
Search Results
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Du Mu, who provided information and insights for this video. This case discusses how Nanzhao County, a tourist destination in China, responded to the economic impact of the COVID-19 pandemic on the tourism industry. The county government collaborated with local enterprises and tourism organizations to develop a comprehensive marketing strategy. This strategy involved branding the region by combining local culture and natural landscapes, building an ecosystem of cooperation, integrating local specialties with the tourism experience, and leveraging digital marketing and social media. As a result, the county enhanced its brand influence, increased online traffic and bookings, and contributed to the recovery of the local economy through tourism.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝杜牧為本視頻提供信息和見解。本案例討論了中國旅遊目的地南召縣如何應對COVID-19大流行對旅遊業的經濟影響。縣政府與當地企業和旅遊組織合作，制定了全面的營銷戰略。該戰略涉及通過結合當地文化和自然景觀、建立合作生態系統、將當地特色菜與旅遊體驗相結合以及利用數位行銷和社交媒體來打造該地區的品牌。因此，該縣能夠增強其品牌影響力，增加在線流量和預訂量，並通過旅遊業為當地經濟的復甦做出貢獻。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing China -- Henan Sheng Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
-
Others
Every day, we are bombarded by information. From the morning paper to news and on social media throughout the day. We might not think of it much now but, that’s an overwhelming amount of information.
And it can be dangerous in some cases. From fake news or inaccurate information, or the information heavily biased.
This, in turn, impacts you. It impacts who you vote for, what you buy and maybe how you feel. In a sense, the information we consume dictates our entire life.
As a result, critical thinking skills become our saving grace in our lives. It’s a skill that so many of us lack in our lives and yet it’s one of the most critical.
- Keywords:
- Critical thinking
- Resource Type:
- Others
-
Others
Managers have tried various strategies and perks to boost employee engagement—all with little impact on long-term retention and performance. But now, neuroscience offers some answers. Through his research on the brain chemical oxytocin—shown to facilitate collaboration and teamwork—Zak has developed a framework for creating a culture of trust and building a happier, more loyal, and more productive workforce.
By measuring people’s oxytocin levels in response to various situations—first in the lab and later in the workplace—Zak identified eight key management behaviors that stimulate oxytocin production and generate trust: (1) Recognize excellence. (2) Induce “challenge stress.” (3) Give people discretion in how they do their work. (4) Enable job crafting. (5) Share information broadly. (6) Intentionally build relationships. (7) Facilitate whole-person growth. (8) Show vulnerability.
Ultimately, Zak concludes, managers can cultivate trust by setting a clear direction, giving people what they need to see it through, and then getting out of their way. In short, to boost engagement, treat people like responsible adults.
- Keywords:
- Personnel management Corporate culture Employee motivation Trust
- Resource Type:
- Others
-
Others
Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
In the Federal Aviation Administration(FAA), Human Factors is defined as a“multidisciplinary effort to generate and compile information about human capabilities and limitations and apply that information to equipment, systems,facilities, procedures, jobs, environments, training, staffing, and personnel management for safe,comfortable, and effective human performance” (FAA Order 9550.8A). FAA human factors researchers seek to understand the physical, behavioral, cognitive, and social characteristics of aviation professionals—such as pilots, air traffic controllers,technical operations specialists, and aircraft maintenance technicians—and the systems that they use.
- Course related:
- AAE4903 Human Factors in Aviation
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Aeronautics -- Safety measures United States. Federal Aviation Administration Aeronautics -- Human factors
- Resource Type:
- Others
-
Others
Learn more about finding a journal for publication, open access, predatory journals, your copyright as an author, social media in academics, enhancing your visbility, networking, tools for sharing and co-writing or research data management.
-
Others
ISO 14001 sets out the criteria for an environmental management system and can be certified to. It maps out a framework that a company or organization can follow to set up an effective environmental management system. Designed for any type of organization, regardless of its activity or sector, it can provide assurance to company management and employees as well as external stakeholders that environmental impact is being measured and improved.
- Course related:
- CSE40467 Environmental Management System
- Subjects:
- Management
- Keywords:
- ISO 14000 Series Stards Environmental protection -- Stards Production management--Environmental aspects
- Resource Type:
- Others
-
Others
Are you teaching English abroad? Then this is the channel for you! Mooncake will tell you everything you need to know about teaching English as a second language.From game ideas to classroom management tips, Mooncake has everything you need.New videos posted every Wednesday and Sunday!Teaching English abroad provides the opportunity of a lifetime to live, work, and travel while making a real impact on students' lives. But it is not only an opportunity to go and see the world. For many, it is also a career and a chance to gain valuable international work experience, treasured in today’s global job market.Whatever your reason for becoming an ESL teacher, Mooncake English is here to help provide the support and guidance you need.
- Course related:
- ELC2S02 Serving the Community through Teaching English
- Subjects:
- English Language
- Keywords:
- English language -- Study teaching -- Foreign speakers English language -- Study teaching English language -- Spoken English
- Resource Type:
- Others
-
Others
In this slide, it introduces the six frames for informed learning, suggested by Prof. Christine Bruce, would help learners brainstorm about the research topic in all-rounded, comprehensive way. The six aspects of your research topic that you should brainstorm for are: (1) Content frame, (2) Competency frame, (3) Learning to learn frame, (4) Personal relevance frame, (5) Social impact frame, and (6) Relational frame.
- Keywords:
- Learning Information literacy
- Resource Type:
- Others