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Overcoming the COVID-19 pandemic, public interests for healthcare innovations significantly increase. In order to prepare the next pandemic, POSTECH is initiating a new engineering-based medical school. This new program aims to solve practical medical problems via innovative technology and put significant efforts for commercialisation. As a Program Chair for the new Medical Science and Engineering Program, I will share my experience and future plans. Further, we spin-off a start-up company, “Opticho”, from the research outcomes in my lab. I will share my experience how translate the lab toys to commercial products: not only excitement but also difficulty.
Even date: 27/10/2023
Speaker: Prof. KIM Chulhong
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Biomedical Engineering, Medicine, and Health Technology and Informatics
- Keywords:
- Medical education Medical technology Biomedical engineering
- Resource Type:
- Video
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Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others