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With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This video playlist covers the topic of: 1.Microeconomics with Calculus 2: Demand and Supply. 2. Microeconomics with Calculus 3: Elasticities. 3. Microeconomics with Calculus 4: Consumer Preferences. 4. Microeconomics with Calculus 5: The Consumer’s Problem. 5. Microeconomics with Calculus 6: Solving the Consumer’s Problem. 6. Microeconomics with Calculus 7. Deriving Demand Functions. 7. Microeconomics with Calculus 8: The Hicks Decomposition. 8. Microeconomics with Calculus 9: The Slutsky Equation. 9. Microeconomics with Calculus 10: Consumer Welfare Analysis. 10.Microeconomics with Calculus 11: Short-Run Production. 11.Microeconomics with Calculus 12: Long-Run Production. 12.Microeconomics with Calculus 13: Short-Run Costs. 13. Microeconomics with Calculus 14: Long-Run Costs.
- Course related:
- AF3620 Intermediate Microeconomics
- Subjects:
- Economics
- Keywords:
- Calculus Microeconomics Economics Mathematical
- Resource Type:
- Video