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Business Model Development
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Year
2023
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Video
In the lecture, Prof. Batty gave an overview of the development of the science of cities in the last 50 years. Drawing on the system approach and complex theory, he explained that urban science involves top-down and bottom-up thinking; it is a systematic, complex and evolving discipline built on knowledge in social physics, economics, transportation and numerous scientific methods that yield theories. He illustrated this with city morphology examples from the UK and the Greater Bay Areas (GBA) generated by large-scale computer models. At the end of the lecture, Prof. Batty described some challenges with fractal geometry, size and scaling, networks, and building models currently faced by the field, and he suggested the way forward for the discipline.
Event date: 01/09/2023
Speaker: Prof. Michael Batty
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Building and Real Estate
- Keywords:
- City planning City planning -- Data processing
- Resource Type:
- Video
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others