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This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.
- Course related:
- AF3211 Accounting Information System
- Subjects:
- Accounting
- Keywords:
- Accounting -- Computer programs MYOB (Computer program)
- Resource Type:
- Others
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e-book
"This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key concepts of each chapter. These provide unlimited practice and feedback for students. Instructor aids include an exam bank, lecture slides, and a comprehensive end-of-term case assignment. This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and to calculate and analyze 16 different financial statement ratios. Unique versions can be created for any number of individual students or groups. Tailored solutions are provided for instructors"--BC Campus website.
- Subjects:
- Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
"An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances."--BC Campus website.
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e-book
"Based on International Financial Reporting Standards, this textbook was written by David Annand, EdD, MBA, CPA, CA, Professor of Accounting in the Faculty of Business at Athabasca University. Each chapter includes questions and comprehension problems for self-study. Solutions are provided. Additional end-of-chapter assignment problems are also included. The text and ancillary materials are freely-sharable under a Creative Commons CC-BY-SA-NC licence. The .pdf version of the text is extensively bookmarked for easy access and onscreen reading. Suggested solutions are linked to the appropriate material in this version. Separate .docx and .pdf versions of the text and student solutions manual are available. All files are available in both .pdf and .docx formats. The workbook provides formatted outlines to all problems contained in the text and exam bank. Students can print outlines as they need them, and fill in responses manually"--BCcampus website.
- Subjects:
- Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
"Macroeconomics: Theory, Models, and Policy by D. Curtis and I. Irvine provides complete, concise coverage of introductory macroeconomics theory and policy. The text observes short-run macroeconomic performance, analysis, and policy motivated by the recessions of the early 1980s and 1990s, the financial crisis and recession of 2008-2009, and the prolonged recovery in most industrial countries. A traditional Aggregate Demand and Supply (AD-AS) model is introduced, and a basic modern AD-AS model is developed. Numerical examples, diagrams, and basic algebra are used in combination to illustrate and explain economic relationships. Students learn about: the importance of trade flows, consumption, and government budgets
- Subjects:
- Economics
- Keywords:
- Textbooks Macroeconomics
- Resource Type:
- e-book
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MOOC
An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.
- Course related:
- AF4323 International Finance
- Subjects:
- Finance
- Keywords:
- Foreign exchange market Futures market Capital market Stock exchanges
- Resource Type:
- MOOC
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e-book
This textbook is not intended to be an exhaustive treatise; rather, it is intended to be far more useful than that for beginning tax law students by equipping the novice not merely with unmoored detail but rather with a rich blueprint that illuminates the deeper structural framework on which that detail hangs (sometimes crookedly). Chapter 1 outlines the conceptual meaning of the term “income” for uniquely tax purposes (as opposed to financial accounting or trust law purposes, for example) and examines the Internal Revenue Code provisions that translate this larger conceptual construct into positive law. Chapter 2 explores various forms of consumption taxation because the modern Internal Revenue Code is best perceived as a hybrid income-consumption tax that also contains many provisions—for wise or unwise nontax policy reasons—that are inconsistent with both forms of taxation. Chapter 3 then provides students with the story of how we got to where we are today, important context about the distribution of the tax burden, the budget, and economic trends, as well as material on ethical debates, economic theories, and politics as they affect taxation. Armed with this larger blueprint, students are then in a much better position to see how the myriad pieces that follow throughout the remaining 19 chapters fit into this bigger picture, whether comfortably or uncomfortably. For example, they are in a better position to appreciate how applying the income tax rules for debt to a debt-financed investment afforded more favorable consumption tax treatment creates tax arbitrage problems. Congress and the courts then must combat these tax shelter opportunities (sometimes ineffectively) with both statutory and common law weapons. Stated another way, students are in a better position to appreciate how the tax system can sometimes be used to generate (or combat) unfair and economically inefficient rent-seeking behavior.
- Subjects:
- Law and Legislation
- Keywords:
- Income tax -- Law legislation United States Textbooks
- Resource Type:
- e-book
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e-book
Introduction to Financial Mathematics: Concepts and Computational Methods serves as a primer in financial mathematics with a focus on conceptual understanding of models and problem solving. It includes the mathematical background needed for risk management, such as probability theory, optimization, and the like. The goal of the book is to expose the reader to a wide range of basic problems, some of which emphasize analytic ability, some requiring programming techniques and others focusing on statistical data analysis. In addition, it covers some areas which are outside the scope of mainstream financial mathematics textbooks. For example, it presents marginal account setting by the CCP and systemic risk, and a brief overview of the model risk. Inline exercises and examples are included to help students prepare for exams on this book.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Textbooks Business mathematics
- Resource Type:
- e-book
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e-book
Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.
- Subjects:
- Finance and Accounting
- Keywords:
- Managerial accounting Textbooks Accounting
- Resource Type:
- e-book
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