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e-book
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"
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e-book
This course was developed by the Centers for Disease Control and Prevention (CDC) as a self-study course. Students who successfully complete this course should be able to correctly: Describe key features and applications of descriptive and analytic epidemiology. Calculate and interpret ratios, proportions, incidence rates, mortality rates, prevalence, and years of potential life lost. Calculate and interpret mean, median, mode, ranges, variance, standard deviation, and confidence interval. Prepare and apply tables, graphs, and charts such as arithmetic-scale line, scatter diagram, pie chart, and box plot. Describe the processes, uses, and evaluation of public health surveillance. Describe the steps of an outbreak investigation.
- Course related:
- SN3303 Public Health and Infection Control
- Subjects:
- Public Health and Health Sciences
- Keywords:
- Public health Epidemiology Biometry
- Resource Type:
- e-book
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Courseware
This is an interdisciplinary, project-based course, centered around a design project in which small teams of students work closely with a person with a disability in the Cambridge area to design a device, piece of equipment, app, or other solution that helps them live more independently.
- Subjects:
- Biomedical Engineering, Mechanical Engineering, Rehabilitation Sciences, Computing, and Electrical Engineering
- Keywords:
- Self-help devices for people with disabilities
- Resource Type:
- Courseware
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e-book
Precalculus: An Investigation of Functions is a free, open textbook covering a two-quarter pre-calculus sequence including trigonometry. The first portion of the book is an investigation of functions, exploring the graphical behavior of, interpretation of, and solutions to problems involving linear, polynomial, rational, exponential, and logarithmic functions. An emphasis is placed on modeling and interpretation, as well as the important characteristics needed in calculus. The second portion of the book introduces trigonometry. Trig is introduced through an integrated circle/triangle approach. Identities are introduced in the first chapter, and revisited throughout. Likewise, solving is introduced in the second chapter and revisited more extensively in the third chapter. As with the first part of the book, an emphasis is placed on motivating the concepts and on modeling and interpretation. In addition to the paper homework sets, algorithmetically generated online homework is available as part of a complete course shell package, which also includes a sample syllabus, teacher notes with lecture examples, sample quizzes and exams, printable classwork sheets and handouts, and chapter review problems. If you teach in Washington State, you can find the course shell in the WAMAP.org template course list. For those located elsewhere, you can access the course shell at MyOpenMath.com. A self-study version of the online course exercises is also available on MyOpenMath.com for students wanting to learn the material on their own, or who need a refresher.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Precalculus Trigonometry Algebra Textbooks
- Resource Type:
- e-book
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e-book
These are notes for a course in precalculus, as it is taught at New York City College of Technology - CUNY (where it is offered under the course number MAT 1375). Our approach is calculator based. For this, we will use the currently standard TI-84 calculator, and in particular, many of the examples will be explained and solved with it. However, we want to point out that there are also many other calculators that are suitable for the purpose of this course and many of these alternatives have similar functionalities as the calculator that we have chosen to use. An introduction to the TI-84 calculator together with the most common applications needed for this course is provided in appendix A. In the future we may expand on this by providing introductions to other calculators or computer algebra systems. This course in precalculus has the overarching theme of “functions.” This means that many of the often more algebraic topics studied in the previous courses are revisited under this new function theoretic point of view. However, in order to keep this text as self contained as possible we always recall all results that are necessary to follow the core of the course even if we assume that the student has familiarity with the formula or topic at hand. After a first introduction to the abstract notion of a function, we study polynomials, rational functions, exponential functions, logarithmic functions, and trigonometric functions with the function viewpoint. Throughout, we will always place particular importance to the corresponding graph of the discussed function which will be analyzed with the help of the TI-84 calculator as mentioned above. These are in fact the topics of the first four (of the five) parts of this precalculus course. In the fifth and last part of the book, we deviate from the above theme and collect more algebraically oriented topics that will be needed in calculus or other advanced mathematics courses or even other science courses. This part includes a discussion of the algebra of complex numbers (in particular complex numbers in polar form), the 2-dimensional real vector space R 2 sequences and series with focus on the arithmetic and geometric series (which are again examples of functions, though this is not emphasized), and finally the generalized binomial theorem.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Precalculus Trigonometry Algebra Textbooks
- Resource Type:
- e-book
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e-book
Preadvanced Japanese is designed for students who have intermediate competency in Japanese, roughly at Level 2 on the ILR (The Interagency Language Roundtable) proficiency scale, and are working on reaching Level 3.This textbook can be used for self-study, as part of online course, and in a traditional classroom setting. It is comprised of four chapters, intended to be covered in one term of a quarter system. Each chapter has Drills on expressions and grammar, Kanji Drills, and Listening Exercises. These activities are to be performed using the accompanying audio.
- Subjects:
- Japanese Language
- Keywords:
- Japanese language -- Study teaching Textbooks
- Resource Type:
- e-book
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Video
Welcome to the official YouTube channel of the English Language Centre of The Hong Kong Polytechnic University. English Language Centre Objectives: 1. To enhance students' communication skills so that they can pursue academic and professional excellence 2. To foster students' independent, life-long English language learning and whole-person development 3. To support the pursuit of English language excellence within the PolyU and in the wider Hong Kong community Find more about us here: https://elc.polyu.edu.hk/
- Course related:
- ELC6001 Presentation Skills for Research Students
- Subjects:
- English Language
- Keywords:
- Education Higher -- Computer-assisted instruction English language -- Study teaching Web-based instruction
- Resource Type:
- Video
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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MOOC
In this course, participants will explore research-informed, effective practices for online teaching and learning. By enrolling, you will learn practical ways to quickly move into teaching online, guided by top scholars and practitioners in the field. Each module, you will watch videos and read articles by online learning experts and participate in activities and discussions covering critical topics that will make the online environment a rich learning experience for your students. The instructors will synthesize relevant resources to help those who are new to online learning and those who have experience, but want to expand their skills and provide support for others. You will have the opportunity to ask questions, share practices that have worked well in online learning environments, and receive feedback on your teaching and learning plans. Given recent global developments related to COVID-19, many have rapidly shifted to move teaching online. For those who have not taught online before, this can be a challenging experience. Fortunately, there is a rich research base, dating back over sixty years, that provides insight and guidance on the key factors that enable successful learning online. This course will support the pivot to online learning by exploring the scientific literature as well as practical actions that enable online success and equitable outcomes for all learners. While the target audience of the course is postsecondary institutions, this course will be of use to anyone moving into online teaching and learning.
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e-book
From Catullus to Horace, the tradition of Latin erotic poetry produced works of literature which are still read throughout the world. Ovid's Amores, written in the first century BC, is arguably the best-known and most popular collection in this tradition. Born in 43 BC, Ovid was educated in Rome in preparation for a career in public services before finding his calling as a poet. He may have begun writing his Amores as early as 25 BC. Although influenced by poets such as Catullus, Ovid demonstrates a much greater awareness of the funny side of love than any of his predecessors. The Amores is a collection of romantic poems centered on the poet's own complicated love life: he is involved with a woman, Corinna, who is sometimes unobtainable, sometimes compliant, and often difficult and domineering. Whether as a literary trope, or perhaps merely as a human response to the problems of love in the real world, the principal focus of these poems is the poet himself, and his failures, foolishness, and delusions. By the time he was in his forties, Ovid was Rome's most important living poet; his Metamorphoses, a kaleidoscopic epic poem about love and hatred among the gods and mortals, is one of the most admired and influential books of all time. In AD 8, Ovid was exiled by Augustus to Romania, for reasons that remain obscure. He died there in AD 17. The Amores were originally published in five books, but reissued around 1 AD in their current three-book form. This edition of the first book of the collection contains the complete Latin text of Book 1, along with commentary, notes and full vocabulary. Both entertaining and thought-provoking, this book will provide an invaluable aid to students of Latin and general readers alike. This book contains embedded audio files of the original text read aloud by Aleksandra Szypowska.
- Subjects:
- Foreign Language Learning and Language and Languages
- Keywords:
- Amores (Ovid) Latin language -- Study teaching Erotic poetry Latin Ovid 43 B.C.-17 A.D. or 18 A.D. Textbooks Love poetry Latin
- Resource Type:
- e-book
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Others
English presentational speaking is important for students during their studies and for their post-tertiary careers. The goal of the Online Project for the Improvement of University Speaking Project (OPTIMUS) is to provide Hong Kong tertiary students with an online, self-access resource for the improvement of their English speaking skills. OPTIMUS is the product of a large UGC-funded project conducted collaboratively by HKU, CityU and PolyU. OPTIMUS is centred on a database of more than 60 video exemplars of authentic best-practice speaking from expert and peer presenters. The user interface allows learners a large degree of independence to tailor usage to their preferred learning styles and needs.
- Subjects:
- English Language
- Keywords:
- English language -- Spoken English
- Resource Type:
- Others
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e-book
Offered as an introduction to the field of data structures and algorithms, Open Data Structures covers the implementation and analysis of data structures for sequences (lists), queues, priority queues, unordered dictionaries, ordered dictionaries, and graphs. Focusing on a mathematically rigorous approach that is fast, practical, and efficient, Morin clearly and briskly presents instruction along with source code. Analyzed and implemented in Java, the data structures presented in the book include stacks, queues, deques, and lists implemented as arrays and linked-lists; space-efficient implementations of lists; skip lists; hash tables and hash codes; binary search trees including treaps, scapegoat trees, and red-black trees; integer searching structures including binary tries, x-fast tries, and y-fast tries; heaps, including implicit binary heaps and randomized meldable heaps; graphs, including adjacency matrix and adjacency list representations; and B-trees. A modern treatment of an essential computer science topic, Open Data Structures is a measured balance between classical topics and state-of-the art structures that will serve the needs of all undergraduate students or self-directed learners.
- Subjects:
- Computing
- Keywords:
- Data structures (Computer science) Computer algorithms Textbooks
- Resource Type:
- e-book
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Others
The Online King Sejong Institute currently has three types of courses. (1) Cyber Korean Courses: After enrolling for Korean classes within a set period and being approved, you can start studying. An online teacher will manage your learning and provide feedback on questions and homework. (2) Cyber Korean Culture Courses:Shall we learn about Korean culture such as K-pop, travel in Korea, and Korean food? This is a course focused on learning more about Korea through special topics. Check out interesting Korean culture! (3) Self-study Courses: This is a course for those who want to study Korean by themselves. You can always preview or review Materials that you want to learn Korean anywhere, anytime.
- Course related:
- CBS4637 Advanced Korean I
- Subjects:
- Foreign Language Learning
- Keywords:
- Korean language -- Study teaching
- Resource Type:
- Others
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e-book
Student Success and First Year Experience are learning community courses at UTA that teach new students academic success skills to aid their transition to college. The goal of the courses is to help students identify their individual needs, determine what resources are appropriate, recognize the faculty role in their development, and formulate a plan for an actively engaged and enriched experience from campus to career. The courses will be taught by Peer Academic Leaders (PALs) and faculty, staff and/or graduate students to provide guidance, raise awareness and understanding of students' majors and help support collaborative and co-curricular opportunities available within the School/College. This open educational resource is the required textbook for both courses.
- Keywords:
- College student orientation Study skills Motivation in education Textbooks
- Resource Type:
- e-book
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e-book
"What makes a 'nation' and what makes peoples strive for nationhood? This unit will provide you with an introduction to studying political ideas by looking at how people who see themselves as nations challenge the existing order to assert their right to a state of their own. After studying this unit you should be able to: grasp the concepts of nation, nationalism and self-determination
- Subjects:
- Political Science
- Keywords:
- Textbooks Nationalism
- Resource Type:
- e-book
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e-book
Children are inherently musical. They respond to music and learn through music. Music expresses children's identity and heritage, teaches them to belong to a culture, and develops their cognitive well-being and inner self worth. As professional instructors, childcare workers, or students looking forward to a career working with children, we should continuously search for ways to tap into children's natural reservoir of enthusiasm for singing, moving and experimenting with instruments. But how, you might ask? What music is appropriate for the children I'm working with? How can music help inspire a well-rounded child? How do I reach and teach children musically? Most importantly perhaps, how can I incorporate music into a curriculum that marginalizes the arts? This book explores a holistic, artistic, and integrated approach to understanding the developmental connections between music and children. This book guides professionals to work through music, harnessing the processes that underlie music learning, and outlining developmentally appropriate methods to understand the role of music in children's lives through play, games, creativity, and movement. Additionally, the book explores ways of applying music-making to benefit the whole child, i.e., socially, emotionally, physically, cognitively, and linguistically.
- Subjects:
- Performing Arts
- Keywords:
- Music Textbooks Music -- Instruction study
- Resource Type:
- e-book
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MOOC
Autonomous vehicles, such as self-driving cars, rely critically on an accurate perception of their environment. In this course, we will teach you the fundamentals of multi-object tracking for automotive systems. Key components include the description and understanding of common sensors and motion models, principles underlying filters that can handle varying number of objects, and a selection of the main multi-object tracking (MOT) filters. The course builds and expands on concepts and ideas introduced in CHM013x: ""Sensor fusion and nonlinear filtering for automotive systems"". In particular, we study how to localize an unknown number of objects, which implies various interesting challenges. We focus on cameras, laser scanners and radar sensors, which are all commonly used in vehicles, and emphasize on situations where we seek to track nearby pedestrians and vehicles. Still, most of the involved methods are more general and can be used for surveillance or to track, e.g., biological cells, sports athletes or space debris. The course contains a series of videos, quizzes and hands-on assignments where you get to implement several of the most important algorithms. Learn from award-winning and passionate teachers to enhanceyour knowledge at the forefront of research on self-driving vehicles. Chalmers is among the top engineering schools that distinguish itself through its close collaboration with industry.
- Subjects:
- Electrical Engineering, Mechanical Engineering, and Transportation
- Keywords:
- Automobiles -- Design construction Computer vision Automated vehicles
- Resource Type:
- MOOC
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e-book
Metaethics from a First Person Standpoint addresses in a novel format the major topics and themes of contemporary metaethics, the study of the analysis of moral thought and judgement. Metathetics is less concerned with what practices are right or wrong than with what we mean by ‘right’ and ‘wrong.’ Looking at a wide spectrum of topics including moral language, realism and anti-realism, reasons and motives, relativism, and moral progress, this book engages students and general readers in order to enhance their understanding of morality and moral discourse as cultural practices. Catherine Wilson innovatively employs a first-person narrator to report step-by-step an individual’s reflections, beginning from a position of radical scepticism, on the possibility of objective moral knowledge. The reader is invited to follow along with this reasoning, and to challenge or agree with each major point. Incrementally, the narrator is led to certain definite conclusions about ‘oughts’ and norms in connection with self-interest, prudence, social norms, and finally morality. Scepticism is overcome, and the narrator arrives at a good understanding of how moral knowledge and moral progress are possible, though frequently long in coming.Accessibly written, Metaethics from a First Person Standpoint presupposes no prior training in philosophy and is a must-read for philosophers, students and general readers interested in gaining a better understanding of morality as a personal philosophical quest.
- Subjects:
- Philosophy
- Keywords:
- Ethics Metaethics Textbooks
- Resource Type:
- e-book
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Others
A collection of self-help online screening tools for the assessment of mental conditions: Depression, Mania, and Anxiety.
- Subjects:
- Nursing
- Keywords:
- Mania Depression Mental Anxiety
- Resource Type:
- Others
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Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
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MOOC
Machine learning is the science of getting computers to act without being explicitly programmed. In the past decade, machine learning has given us self-driving cars, practical speech recognition, effective web search, and a vastly improved understanding of the human genome. Machine learning is so pervasive today that you probably use it dozens of times a day without knowing it. Many researchers also think it is the best way to make progress towards human-level AI. In this class, you will learn about the most effective machine learning techniques, and gain practice implementing them and getting them to work for yourself. More importantly, you'll learn about not only the theoretical underpinnings of learning, but also gain the practical know-how needed to quickly and powerfully apply these techniques to new problems. Finally, you'll learn about some of Silicon Valley's best practices in innovation as it pertains to machine learning and AI. This course provides a broad introduction to machine learning, datamining, and statistical pattern recognition. Topics include: (i) Supervised learning (parametric/non-parametric algorithms, support vector machines, kernels, neural networks). (ii) Unsupervised learning (clustering, dimensionality reduction, recommender systems, deep learning). (iii) Best practices in machine learning (bias/variance theory; innovation process in machine learning and AI). The course will also draw from numerous case studies and applications, so that you'll also learn how to apply learning algorithms to building smart robots (perception, control), text understanding (web search, anti-spam), computer vision, medical informatics, audio, database mining, and other areas.
- Course related:
- EIE6207 Theoretical Fundamental and Engineering Approaches for Intelligent Signal and. Information Processing and COMP4434 Big Data Analytics
- Subjects:
- Computing
- Keywords:
- Artificial intelligence Machine learning
- Resource Type:
- MOOC
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e-book
Machine learning techniques have the potential of alleviating the complexity of knowledge acquisition. This book presents today’s state and development tendencies of machine learning. It is a multi-author book. Taking into account the large amount of knowledge about machine learning and practice presented in the book, it is divided into three major parts: Introduction, Machine Learning Theory and Applications. Part I focuses on the introduction to machine learning. The author also attempts to promote a new design of thinking machines and development philosophy. Considering the growing complexity and serious difficulties of information processing in machine learning, in Part II of the book, the theoretical foundations of machine learning are considered, and they mainly include self-organizing maps (SOMs), clustering, artificial neural networks, nonlinear control, fuzzy system and knowledge-based system (KBS). Part III contains selected applications of various machine learning approaches, from flight delays, network intrusion, immune system, ship design to CT and RNA target prediction. The book will be of interest to industrial engineers and scientists as well as academics who wish to pursue machine learning. The book is intended for both graduate and postgraduate students in fields such as computer science, cybernetics, system sciences, engineering, statistics, and social sciences, and as a reference for software professionals and practitioners.
- Course related:
- COMP4432 Machine Learning
- Subjects:
- Computing
- Keywords:
- Machine learning
- Resource Type:
- e-book
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e-book
In this expanded new edition of Living with Earthquakes, Robert Yeats, a leading authority on earthquakes in California and the Pacific Northwest, describes the threat posed by the Cascadia Subduction Zone, a great earthquake fault which runs for hundreds of miles offshore from British Columbia to northern California. New research reveals subtle movements on the deepest part of this fault every 14-15 months — building up strain toward the next major earthquake. Combining cutting-edge research with practical safety information, Living with Earthquakes: • introduces new information about the danger from faults beneath major Northwest cities: the Seattle Fault, Tacoma Fault, and Portland Hills Fault• explores such topics as earthquake forecasting, catastrophe insurance, tsunamis, soil liquefaction, and seismic waves in Northwest lakes caused by Alaskan earthquakes• reviews earthquake preparedness and disaster response in the aftermath of the 2001 Nisqually earthquake, the worst natural disaster in Washington's history• suggests actions that citizens can take to protect their families and homesAn essential guide for anyone interested in understanding earthquake science or in preparing for the next earthquake, this book is also a call to action. Vivid descriptions of recent disasters — including the great tsunami that swept down the Northwest coast in 1964, the 1993 Oregon earthquakes, and the 2001 Nisqually earthquake — underscore the urgent need for better earthquake planning and awareness.
- Subjects:
- Risk Assessment and Management and Disaster Control and Management
- Keywords:
- Pacific Northwest Earthquake hazard analysis Textbooks Earthquakes -- Safety measures
- Resource Type:
- e-book
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e-book
This is a book on linear algebra and matrix theory. While it is self contained, it will work best for those who have already had some exposure to linear algebra. It is also assumed that the reader has had calculus. Some optional topics require more analysis than this, however. This book features an ugly, elementary, and complete treatment of determinants early in the book. Thus it might be considered as Linear algebra done wrong. I have done this because of the usefulness of determinants. However, all major topics are also presented in an alternative manner which is independent of determinants. The book has an introduction to various numerical methods used in linear algebra. This is done because of the interesting nature of these methods. The presentation here emphasizes the reasons why they work. It does not discuss many important numerical considerations necessary to use the methods effectively. These considerations are found in numerical analysis texts.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Textbooks Algebras Linear
- Resource Type:
- e-book
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e-book
We believe the entire book can be taught in twenty five 50-minute lectures to a sophomore audience that has been exposed to a one year calculus course. Vector calculus is useful, but not necessary preparation for this book, which attempts to be self-contained. Key concepts are presented multiple times, throughout the book, often first in a more intuitive setting, and then again in a definition, theorem, proof style later on. We do not aim for students to become agile mathematical proof writers, but we do expect them to be able to show and explain why key results hold. We also often use the review exercises to let students discover key results for themselves; before they are presented again in detail later in the book. The book has been written such that instructors can reorder the chapters (using the La- TeX source) in any (reasonable) order and still have a consistent text. We hammer the notions of abstract vectors and linear transformations hard and early, while at the same time giving students the basic matrix skills necessary to perform computations. Gaussian elimination is followed directly by an “exploration chapter” on the simplex algorithm to open students minds to problems beyond standard linear systems ones. Vectors in Rn and general vector spaces are presented back to back so that students are not stranded with the idea that vectors are just ordered lists of numbers. To this end, we also labor the notion of all functions from a set to the real numbers. In the same vein linear transformations and matrices are presented hand in hand. Once students see that a linear map is specified by its action on a limited set of inputs, they can already understand what a basis is. All the while students are studying linear systems and their solution sets, so after matrices determinants are introduced. This material can proceed rapidly since elementary matrices were already introduced with Gaussian elimination. Only then is a careful discussion of spans, linear independence and dimension given to ready students for a thorough treatment of eigenvectors and diagonalization. The dimension formula therefore appears quite late, since we prefer not to elevate rote computations of column and row spaces to a pedestal. The book ends with applications–least squares and singular values. These are a fun way to end any lecture course. It would also be quite easy to spend any extra time on systems of differential equations and simple Fourier transform problems.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Textbooks Algebras Linear
- Resource Type:
- e-book
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MOOC
This self-paced online course will help students to improve their language skills, find out how they can be an independent learner and become a life-long learner, increase their knowledge of effective study skills, and balance their study and life by highlighting efficient uses of time and healthy study practices. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Study skills English language -- Study teaching
- Resource Type:
- MOOC
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e-book
Learning to Learn Online helps you prepare for online learning success by introducing you to the online learning environment and your role as a learner within it. As you come to understand yourself as an self-directed learner, you will also be introduced to effective learning strategies: time management for online learners, information management, professional communication, and reading strategies. Welcome to your online learning journey!
- Keywords:
- Education -- Computer network resources Internet in education Computer-assisted instruction Textbooks
- Resource Type:
- e-book
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MOOC
Learning how to learn: a process we all engage in throughout our lives, but no single method of learning guarantees success. This free course, Learning how to learn, aims to make the process of learning much more explicit by inviting you to apply various ideas and activities to your own study as a way of increasing your awareness of your own learning. Most learning has to be an active process and this is particularly true of learning how to learn.
- Keywords:
- Study skills Learning
- Resource Type:
- MOOC
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e-book
Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work. Preparing today's students to be effective leaders in their professional lives requires that they hone their cultural intelligence as it is vital to working inter- and intra-culturally in today's global economy. This unique ability to identify, recognize, and acknowledge the differences and similarities that exist between and among cultural groups and systems will set their leadership skills apart from the masses. And when applied, cultural intelligence can bridge the gap in cultural misunderstanding by creating awareness, knowledge, and patience of cultural norms and behaviors. The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.
- Subjects:
- Management
- Keywords:
- Cross-cultural orientation Management Leadership Intercultural communication Textbooks Organizational behavior
- Resource Type:
- e-book
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Video
University education nowadays focuses more on the promotion of students’ knowledge and professional qualifications, as compared to the cultivation of their morals and values. In fact, all the above are equally crucial to whole-person development. In this PolyU 85th Anniversary Public Lecture, we are honored to have Prof. Poon Chung-kwong share with us the relationship between knowledge and self-cultivation, and how they complement each other to fulfill the ultimate purpose of education.
大學教育近年來較著重提升學生的知識與專業水平，品德培養的比重相對較少。事實上全人教育涵蓋以上各方面，缺一不可。理大八十五周年校慶公開講座特別邀了理大榮休校長潘宗光教授與大家暢談學問與修養的關係。兩者兼備，相輔相成，才是教育的最高目標。
Event Date: 16.09.2022
- Keywords:
- College students -- Attitudes College students -- Conduct of life
- Resource Type:
- Video
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e-book
We have designed this third edition of Java, Java, Java to be suitable for a typical Introduction to Computer Science (CS1) course or for a slightly more advanced Java as a Second Language course. This edition retains the “objects first” approach to programming and problem solving that was characteristic of the first two editions. Throughout the text we emphasize careful coverage of Java language features, introductory programming concepts, and object-oriented design principles. The third edition retains many of the features of the first two editions, including: Early Introduction of Objects Emphasis on Object Oriented Design (OOD) Unified Modeling Language (UML) Diagrams Self-study Exercises with Answers Programming, Debugging, and Design Tips. From the Java Library Sections Object-Oriented Design Sections End-of-Chapter Exercises Companion Web Site, with Power Points and other Resources The In the Laboratory sections from the first two editions have been moved onto the book's Companion Web Site. Table 1 shows the Table of Contents for the third edition.
- Subjects:
- Computing
- Keywords:
- Java (Computer program language) Computer programming Programming languages (Electronic computers) Textbooks
- Resource Type:
- e-book
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e-book
"This eBook contains self-paced learning modules that were written as a tool to guide and teach students to master Inventor. No two students learn at the same pace, therefore, the modules were written as competency-based bite-size pieces to allow students to work at their own pace. This book can be used in correspondence courses, online courses, instructor-lead classes, or by individuals teaching themselves to use Inventor in their own home or office. An editable, Pressbooks version of this resource is under development."--BCcampus website.
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e-book
"With raised awareness and accessibility laws emerging around the world, understanding what inclusive access to the Web means is becoming necessary knowledge for anyone who produces digital content. Much of the current information on Web accessibility requires some technical understanding, and may be difficult to consume for the average person. This book will "interpret" the W3C Web Content Accessibility Guidelines (WCAG 2.1), to make it easier to understand for a general audience. You will have an opportunity to experience barriers firsthand, then experience that content with the barriers removed, developing a practical understanding of web accessibility"--BCcampus website.
- Subjects:
- Computing
- Keywords:
- Accessible Web sites for people with disabilities Web sites -- Design
- Resource Type:
- e-book
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e-book
"This introductory text has been created from a combination of original content and materials compiled and adapted from a number of open text publications, including Introduction to Psychology - 1st Canadian Edition (Stangor & Wallinga, 2014), the Noba Project, and Research Methods in Psychology - 3rd American Edition (Price, Jhangiani, Chiang, Leighton, & Cuttler, 2017). This version of the text includes a Key Terms list for each chapter, an expanded glossary, and H5P chapter self-tests"--BC Campus website.
- Subjects:
- Psychology
- Keywords:
- Textbooks Psychology
- Resource Type:
- e-book
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e-book
"Based on International Financial Reporting Standards, this textbook was written by David Annand, EdD, MBA, CPA, CA, Professor of Accounting in the Faculty of Business at Athabasca University. Each chapter includes questions and comprehension problems for self-study. Solutions are provided. Additional end-of-chapter assignment problems are also included. The text and ancillary materials are freely-sharable under a Creative Commons CC-BY-SA-NC licence. The .pdf version of the text is extensively bookmarked for easy access and onscreen reading. Suggested solutions are linked to the appropriate material in this version. Separate .docx and .pdf versions of the text and student solutions manual are available. All files are available in both .pdf and .docx formats. The workbook provides formatted outlines to all problems contained in the text and exam bank. Students can print outlines as they need them, and fill in responses manually"--BCcampus website.
- Subjects:
- Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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MOOC
New to web design? Start here first. Instructor James Williamson introduces the fundamental concepts, tools, and learning paths for web design. He explains what it means to be a web designer, the various areas of specialization, and whether web design is the right hobby or career for you. Along the way, he talks to five prominent designers and developers, who have each found success in a different corner of the web. If you want to get up and running fast, check out the chapter on getting online, choosing a domain name and web host, and getting around the backend of a standard website. Need to stock your tool chest? Learn what you'll need to build a brand new site, from web design software and content management systems, to testing and prototyping tools and development frameworks. Finally, James outlines learning paths for where to go next, touching on subjects such as standards and accessibility, responsive design, and the three core web technologies: HTML, CSS, and JavaScript.
- Subjects:
- Computing
- Keywords:
- Web sites -- Design
- Resource Type:
- MOOC
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e-book
We often make judgments about good and bad, right and wrong. Philosophical ethics is the critical examination of these and other concepts central to how we evaluate our own and each others’ behavior and choices. This text examines some of the main threads of discussion on these topics that have developed over the last couple of millenia, mostly within the Western cultural tradition. It considers basic questions about moral and ethical judgment: Is there such a thing as something that is really right or really wrong independent of time, place and perspective? What is the relationship between religion and ethics? How can we reconcile self-interest and ethics? Is it ever acceptable to harm one person in order to help others? What do recent discussions in evolutionary biology or have to say about human moral systems? What is the relation between gender and ethics? The authors invite you to participate in their exploration of these and many other questions in philosophical ethics.
- Subjects:
- Philosophy
- Keywords:
- Ethics Philosophy Textbooks
- Resource Type:
- e-book
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Courseware
This course studies what is language and what does knowledge of a language consist of. It asks how do children learn languages and is language unique to humans; why are there many languages; how do languages change; is any language or dialect superior to another; and how are speech and writing related. Context for these and similar questions is provided by basic examination of internal organization of sentences, words, and sound systems. No prior training in linguistics is assumed.
- Subjects:
- English Language and Language and Languages
- Keywords:
- Linguistics
- Resource Type:
- Courseware
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e-book
Welcome to learning about how to effectively plan curriculum for young children. This textbookwill address: Developing curriculum through the planning cycle Theories that inform what we know about how children learn and the best ways for teachers to support learning The three components of developmentally appropriate practice Importance and value of play and intentional teaching Different models of curriculum Process of lesson planning (documenting planned experiences for children) Physical, temporal, and social environments that set the stage for children’s learning Appropriate guidance techniques to support children’s behaviors as the self-regulation abilities mature. Planning for preschool-aged children in specific domains including Physical development Language and literacy Math Science Creative (the visual and performing arts) Diversity (social science and history) Health and safety How curriculum planning for infants and toddlers is different from planning for older children Supporting school-aged children’s learning and development in out-of-school time through curriculum planning Making children’s learning visible through documentation and assessment
- Keywords:
- Education Preschool -- Curricula Early childhood education Textbooks
- Resource Type:
- e-book
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e-book
Introduction to Criminal Investigation, Processes, Practices, and Thinking is a teaching text designed to assist the student in developing their own structured mental map of processes, practices, and thinking to conduct criminal investigations. Delineating criminal investigation into operational descriptors of tactical-response and strategic response while using illustrations of task-skills and thinking-skills, the reader is guided into structured thinking practices. Using the graphic tools of a “Response Transition Matrix”, an “Investigative Funnel”, and the “STAIR Tool”, the reader is shown how to form their own mental map of investigative thinking that can later be articulated in support of forming their reasonable grounds to believe. Chapter 1 introduces criminal investigation as both a task process and a thinking process. This chapter outlines these concepts, rules, and processes with the goal of providing practical tools to ensure successful investigative processes and practices. Most importantly, this book informs the reader how to approach the investigative process using “investigative thinking.” Chapter 2 illustrates investigation by establishing an understanding of the operational forum in which it occurs. That forum is the criminal justice system and in particular, the court system. The investigative process exists within the statutory rules of law, including the Canadian Charter of Rights and Freedoms, and case law rulings adjudicated by the courts. Considering the existence of these conditions, obligations, and case law rules, there are many terms and concepts that an investigator needs to understand to function appropriately and effectively within the criminal justice system. The purpose of this chapter is to introduce some of the basic legal parameters and concepts of criminal justice within which the criminal investigation process takes place. Chapter 3 describes the functions and terms of “evidence”, as they relate to investigation. This speaks to a wide range of information sources that might eventually inform the court to prove or disprove points at issue before the trier of fact. Sources of evidence can include anything from the observations of witnesses to the examination and analysis of physical objects. It can even include the spatial relationships between people, places, and objects within the timeline of events. From the various forms of evidence, the court can draw inferences and reach conclusions to determine if a charge has been proven beyond a reasonable doubt. Considering the critical nature of evidence within the court system, there are a wide variety of definitions and protocols that have evolved to direct the way evidence is defined for consideration by the court. In this chapter, we look at some of the key definitions and protocols that an investigator should understand to carry out the investigative process. Chapter 4 breaks investigation down into logical steps, establishing a progression that can be followed and repeated to reach the desired results. The process of investigation can be effectively explained and learned in this manner. In this chapter the reader is introduced to various issues in the progression that relate to the process of investigation. Chapter 5 examines the operational processes of investigation. In this chapter we introduce the three big investigative errors along with graphic illustrations of “The Investigative Funnel” and the “S T A I R Tool” to illustrate how each of these concepts in the investigative progression. Chapter 6 provides the reader the opportunity to work through some investigative scenarios using the S T A I R Tool. These scenarios demonstrate the investigative awareness required to transition from the tactical investigative response to the strategic investigative response. Once in the strategic response mode the reader is challenged to practice applying theory development to conduct analysis of the evidence and information to create an investigative plan. This chapter presents two investigative scenarios each designed to illustrate different steps of the S T A I R tool allowing the student to recognize both the tactical and the strategic investigative responses and the implications of transitioning from the tactical to the strategic response. Chapter 7 illustrates the investigative practices of witness management. Witness statements will assist the investigator in forming reasonable grounds to lay a charge, and will assist the court in reaching a decision that the charge against an accused person has been proved beyond a reasonable doubt. It is important for an investigator to understand these practices as they allow an investigator to evaluate witnesses and collect witness evidence that will be acceptable to the courts. Chapter 8 describes crime scene management skills. These skills are an extremely significant task component of investigation because evidence that originates at the crime scene will provide a picture of events for the court to consider in its deliberations. That picture will be composed of witness testimony, crime scene photographs, physical exhibits, and the analysis of those exhibits, along with the analysis of the crime scene itself. From this chapter, the reader will learn the task processes and protocols for several important issues in crime scene management. Chapter 9 examines the interviewing, questioning, and interrogation techniques police use to aid them in investigations. The courts expect police to exercise high standards using practices that focus on the rights of the accused person, and minimize any physical or mental anguish that might cause a false confession. In meeting these expectations, the challenges of suspect questioning and interrogation can be complex, and many police agencies have trained interrogators and polygraph operators who undertake the interrogation of suspects for major criminal cases. But not every investigation qualifies as a major case, and frontline police investigators are challenged to undertake the tasks of interviewing, questioning, and interrogating possible suspects daily. The challenge for police is that the questioning of a suspect and the subsequent confession can be compromised by flawed interviewing, questioning, or interrogation practices. Understanding the correct processes and the legal parameters can make the difference between having a suspect's confession accepted as evidence by the court or not. Chapter 10 examines various forensic sciences and the application of forensic sciences as practical tools to assist police in conducting investigations. As we noted in Chapter 1, it is not necessary for an investigator to be an expert in any of the forensic sciences; however, it is important to have a sound understanding of forensic tools to call upon appropriate experts to deploy the correct tools when required. Chapter 11 summarizes the learning objectives of this text and suggests investigative learning topics for the reader going forward. Many topics relative to investigative practices have not been covered here as part of the core knowledge requirements for a new investigator. These topics include: Major Case ManagementInformant and confidential source managementUndercover investigationsSpecialized team investigations
- Keywords:
- Criminal investigation Textbooks
- Resource Type:
- e-book
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e-book
Interpersonal Communication: A Mindful Approach to Relationships helps readers examine their own one-on-one communicative interactions using a mindfulness lens. The writing team of Jason S. Wrench, Narissra M. Punyanunt-Carter, and Katherine Thweatt incorporates the latest communication theory and research to help students navigate everyday interpersonal interactions. The 14 chapters in this book cover topics typically taught in an undergraduate interpersonal communication course: family interactions, interpersonal dynamics, language, listening, nonverbal communication, and romantic relationships, as well as exploring emerging areas such as self-compassion, body positivity, friendships, and “the dark side”. The writing takes on a purposefully informal tone to engage readers. Each chapter is broken into different sections that have unique instructional outcomes, key takeaways, and exercises, and concludes with real-world case studies and sample quiz questions. Also included is an extensive glossary with over 350 definitions.
- Subjects:
- Psychology
- Keywords:
- Interpersonal communication Interpersonal relations Textbooks
- Resource Type:
- e-book
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MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
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e-book
Instruction in Functional Assessment introduces learners to functional assessment (FA), which includes a variety of assessment approaches (indirect, observational, and experimental) for identifying the cause of an individual's challenging behavior for the purpose of designing effective treatments. FA is mandated by federal law and is a recognized empirically based approach to treatment of individuals with challenging behaviors (e.g., disruptive, self-injurious, and aggressive behaviors). Instruction in FA is essential for students who will one day enter professions as educators, psychologists, social workers, counselors, or mental health professionals. The purpose of this textbook is to provide instruction in FA skills for pre-professionals in the fields of education and psychology. This supplemental resource provides the context, background, and knowledge to facilitate students' acquisition of the methods, decision-making, and skills involved in conducting FA. Each chapter begins with focus questions designed to promote reflective thinking and ends with discussion questions. To promote application of FA in diverse situations and teach important lessons, case studies of individuals with challenging behaviors, interactive activities, and opportunities for practice are embedded in the chapters. Moreover, the text includes the ingredients to facilitate students' role play and rehearsal of appropriate FA skills while working in cooperative groups and using performance-based training.
- Subjects:
- Psychology
- Keywords:
- People with disabilities -- Functional assessment Textbooks Behavioral assessment
- Resource Type:
- e-book
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Others
Online self-study materials developed to provide support for students who are preparing to take the IELTS test.
- Subjects:
- English Language
- Keywords:
- International English Language Testing System English language -- Study teaching -- Foreign speakers
- Resource Type:
- Others
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e-book
This volume provides readers with methods, case stories, and strategies related to Hybrid-Flexible (HyFlex) course design so that they may make decisions about using it themselves and even begin their own HyFlex course (re)design. More specifically, based on the needs identified for their course(s), readers will be able to a) determine if and how HyFlex course design could help them solve critical needs, b) take advantage of emerging opportunities to improve their education practice, enabling them to better serve more students, c) gain an awareness of the HyFlex design, d) find their own innovative HyFlex solution to their specific challenges, and e) begin the HyFlex implementation process using strategies similar to those used by instructors described in this book. The volume describes the fundamental principles of HyFlex design, explains a process for design and development, and discusses implementation factors that instructors have experienced in various higher education institutions. These factors include the drivers, the variations in implementation approaches and constraints, and the results (e.g., student scores, student satisfaction). A series of worksheets provides specific guidance that can be used by individuals or teams engaging in HyFlex design projects at their own institution. Case reports from institutions and faculty who have successfully implemented HyFlex-style courses provide a rich set of real-world stories to draw insights for a reader’s own design setting.
- Keywords:
- Blended learning Flipped classrooms Textbooks
- Resource Type:
- e-book
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Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
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e-book
"This textbook is ideal for an introductory-level human biology course. It is aligned with the British Columbia Adult Basic Education learning outcomes for Provincial Level Biology, which is the equivalent of Grade 12 Anatomy and Physiology. This textbook begins with an introduction to sciences and the scientific method, and then addresses the human body in increasing scale: from biological molecules, to cells and tissues, to organs and all eleven organ systems, all with an overarching focus on health. The text employs clear writing, case studies for each chapter, interactive self-marking study activities, highlights of Indigenous knowledge and examples, a pop-up glossary, and links to resources for extending learning."--BCcampus website.
- Subjects:
- Health Sciences and Biology
- Keywords:
- Human anatomy Human physiology
- Resource Type:
- e-book
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e-book
Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships. Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all critical skills all students need to succeed in career and in life. Human Relations is not an organizational behavior; rather, it provides a good baseline of issues students will deal with in their careers on a day-to-day basis. It is also not a professional communications, business English, or professionalism textbook, as its focus is much broader — on general career success and how to effectively maneuver in the workplace. From communication challenges to focusing on one's own emotional intelligence, the examples throughout Human Relations will help students understand the importance of the human side in their career. This book's easy-to-understand language and tone is written to convey practical information in an engaging way. Every chapter opens with a realistic example which introduces a concept to be explained in detail later. Each chapter contains relevant examples, YouTube videos, figures, learning objectives, key takeaways, exercises, and a chapter-ending case that offer different ways to promote learning. Many of the end-of-section exercises offer self-assessment quizzes, so students may engage in self-understanding and development.
- Subjects:
- Management
- Keywords:
- Interpersonal relations Personnel management Textbooks
- Resource Type:
- e-book
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Video
This self-learning video, How to operate a vinyl cutter, is a companion learning resource for the Vinyl cutter DIY manual. Using cutting paper stickers as an example, you will learn how to operate the vinyl cutter at the PolyU Library's i-Space.
- Keywords:
- Hbooks manuals Cutting machines
- Resource Type:
- Video
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