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  • Others 
    Hotel Indigo Shanghai Jing'An | GreatCase100

    Hotel Indigo Shanghai Jing'An | GreatCase100

    Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Hotel Wedding and Business Events Promotion | GreatCase100

    Hotel Wedding and Business Events Promotion | GreatCase100

    This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
    Resource Type:
    Others
     
  • Video 
    How The Blockchain Is Changing Money And Business

    How The Blockchain Is Changing Money And Business

    What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.

    Subjects:
    Finance and Economics
    Keywords:
    Banks banking -- Technological innovations Blockchains (Databases)
    Resource Type:
    Video
     
  • Video 
    How We Explore Unanswered Questions in Physics

    How We Explore Unanswered Questions in Physics

    James Beacham looks for answers to the most important open questions of physics using the biggest science experiment ever mounted, CERN's Large Hadron Collider. In this fun and accessible talk about how science happens, Beacham takes us on a journey through extra-spatial dimensions in search of undiscovered fundamental particles (and an explanation for the mysteries of gravity) and details the drive to keep exploring.

    Subjects:
    Physics
    Keywords:
    Particles (Nuclear physics) -- Research Astrophysics Nuclear astrophysics
    Resource Type:
    Video
     
  • Others 
    How to Write Soft Skills on Your Resume

    How to Write Soft Skills on Your Resume

    Your resume should contain the right soft skills to land a job. We’ve got the top 10 soft skills and 115+ examples by job type, experience level and resume format for you to add to your resume.

    Keywords:
    Applications for positions Job hunting Résumés (Employment)
    Resource Type:
    Others
     
  • Video 
    How would it change my U-learning if I'm knowledgeable in creating new ideas and knowledge?

    How would it change my U-learning if I'm knowledgeable in creating new ideas and knowledge?

    In this video, Prof. Christine Bruce explains that being information literate help you find creative and innovative ways of doing things, which is invaluably advantageous to your wider profession.

    Keywords:
    Study skills Learning Information literacy
    Resource Type:
    Video
     
  • e-book 
    Information Literacy: Research and Collaboration across Disciplines

    Information Literacy: Research and Collaboration across Disciplines

    This collection brings together scholarship and pedagogy from multiple perspectives and disciplines, offering nuanced and complex perspectives on Information Literacy in the second decade of the 21st century. Taking as a starting point the concerns that prompted the Association of Research Libraries (ACRL) to review the Information Literacy Standards for Higher Education and develop the Framework for Information Literacy for Higher Education (2015), the chapters in this collection consider six frameworks that place students in the role of both consumer and producer of information within today's collaborative information environments. Contributors respond directly or indirectly to the work of the ACRL, providing a bridge between past/current knowledge and the future and advancing the notion that faculty, librarians, administrators, and external stakeholders share responsibility and accountability for the teaching, learning, and research of Information Literacy.

    Keywords:
    Information literacy -- Study teaching (Higher) Textbooks
    Resource Type:
    e-book
     
  • Presentation 
    Information and knowledge interoperability

    Information and knowledge interoperability

    This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • MOOC 
    Interdisciplinary Innovations for Population Ageing (Second Run)

    Interdisciplinary Innovations for Population Ageing (Second Run)

    Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.

    Subjects:
    Social Sciences
    Keywords:
    Older people -- Government policy Older people -- Services for Technology older people Ageing
    Resource Type:
    MOOC
     
  • e-book 
    Work

    Intermediate Financial Accounting Volume 2

    This new text by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting course: current, long-term and complex liabilities, income taxes, pensions, leases, shareholders' equity, earnings per share, statement of cash flows including the direct approach, effects of changes and errors, and disclosures and analysis. Topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here.

    Subjects:
    Finance and Accounting
    Keywords:
    Accounting Textbooks
    Resource Type:
    e-book