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Video
The idea of translanguaging has disrupted much of the thinking about language, communication and learning and raised some fundamental questions about human language and human cognition. One of these questions concerns an assumption that seems to underlie a great deal of the work on intercultural communication, and that is, speakers of different named languages not only use language differently, but also think differently and have different worldviews. In this talk, I want to invite the participants to rethink about this issue, from the perspective of Translanguaging, which posits that bilinguals and multilinguals do not think unilingually and thinking goes beyond named languages and indeed beyond what has traditionally been conceived as linguistic versus non-linguistic processes. I offer my views on the existing work in intercultural communication and cross-linguistic studies of cognitive processing and Linguistic Relativity. Implications of this common-humanity-based conceptual stance for intercultural communication including business and workplace lingua franca communication, as well as for language learning and pedagogy, and research design are discussed.
Event date: 18/07/2024
Speaker: Prof. Wei LI (University College London)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Communicative competence Translanguaging (Linguistics) Multilingualism Intercultural communication Language awareness
- Resource Type:
- Video
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MOOC
This Specialization is aimed at preparing students for undergraduate study in an English-speaking university. The course equips you for full participation and engagement with your studies by building awareness and understanding of the core values and expectations of academic culture, and providing you with practical strategies to apply to your studies. In this course, you will learn how to develop your Communication Skills to help you achieve success in your university studies. After completing this course, you will be able to:
1. Recognise the importance of communication in communities of practice at university
2. Understand contexts of communication at university and associated expectations
3. Communicate clearly across a variety of different contexts and to a wide range of audiences by adapting communicative styles appropriately
4. Demonstrate, negotiate, and further understanding through spoken, written, visual, and conversational modes
5. Effectively formulate arguments and communicate research findings through the process of researching, composing, and editing
6. Confidently engage in constructive and critical dialogue with respect and professionalism
- Keywords:
- Communication Interpersonal communication
- Resource Type:
- MOOC
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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e-book
"This books provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments.This text is adapted from Business Communication for Success. This 2018 adaptation has significantly reduced the size and scope of the original publication and added Canadian examples. This open textbook is designed in 12 chapters featuring a spectrum of current and relevant Canadian business communication topics."--BC Campus website.
- Subjects:
- Communication and English Language
- Keywords:
- Business communication Textbooks
- Resource Type:
- e-book
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e-book
"Health Case Studies is composed of eight separate health case studies that align with the open textbooks Clinical Procedures for Safer Patient Care and Anatomy and Physiology: OpenStax. Each case study includes the patient narrative or story that models the best practice (at the time of publishing) in healthcare settings. Associated with each case is a set of specific learning objectives to support learning and facilitate educational strategies and evaluation. The case studies can be used online in a learning management system, in a classroom discussion, in a printed course pack or as part of a textbook created by the instructor. This flexibility is intentional and allows the educator to choose how best to convey the concepts presented in each case to the learner. Because these case studies were primarily developed for an electronic healthcare system, they are based predominantly in an acute healthcare setting. Educators can augment each case study to include primary healthcare settings, outpatient clinics, assisted living environments, and other contexts as relevant"--BC Campus website.
- Subjects:
- Health Sciences
- Keywords:
- Medical care Textbooks
- Resource Type:
- e-book
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e-book
"This Competency provides the information necessary for you to understand the trades training system and how to explore any trades you may be interested in. Careers in the trades can be highly rewarding. Forecast shortages in skilled trades mean that there will be significant opportunities for new workers to enter many of the trades. The following list of lines and competencies was generated with the goal of creating an entry-level trades training resource, while still offering the flexibility for lines to be used as stand-alone books. Line B - Employability Skills. B-1 Apply Study and Learning Skills, B-2 Describe Expectations and Responsibilities of Employers and Employees, B-3 Use Interpersonal Communication Skills, B-4 Describe the Apprenticeship System."--BC Campus website.
- Keywords:
- Apprenticeship programs Textbooks Vocational guidance
- Resource Type:
- e-book
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e-book
"As you enter the workforce, it is important to understand the major trends in employment and how to find this information. In this Competency, we'll look some of the current major trends in employment in Canada and British Columbia. This review includes an overview of the economy, skills that employers look for, and employee expectations. We'll also look at employee expectations and effective strategies for entering the labour market and finding a job. The following list of lines and competencies was generated with the goal of creating an entry-level trades training resource, while still offering the flexibility for lines to be used as stand-alone books. Line B - Employability Skills. B-1 Apply Study and Learning Skills, B-2 Describe Expectations and Responsibilities of Employers and Employees, B-3 Use Interpersonal Communication Skills, B-4 Describe the Apprenticeship System."--BC Campus website.
- Keywords:
- Industrial relations Textbooks Vocational guidance
- Resource Type:
- e-book
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e-book
"No matter what your job is, you will need to communicate with other people. Your communication skills determine how successfully you receive and transmit information. Communication is arguably the most important of all life skills and plays a significant role in all aspects of work and home life. Communication is verbal, written, and non-verbal, and every gesture, voice inflection, or facial movement speaks volumes and conveys information to others. An effective communicator is also an active listener. Employers actively seek out Individuals who are good communicators. The following list of lines and competencies was generated with the goal of creating an entry-level trades training resource, while still offering the flexibility for lines to be used as stand-alone books. Line B - Employability Skills. B-1 Apply Study and Learning Skills, B-2 Describe Expectations and Responsibilities of Employers and Employees, B-3 Use Interpersonal Communication Skills, B-4 Describe the Apprenticeship System."--BC Campus website.
- Keywords:
- Textbooks Vocational guidance Interpersonal communication
- Resource Type:
- e-book
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e-book
"Every learner has different abilities, backgrounds, and life experiences. Some individuals will be entering a trades program directly from high school as part of a dual-credit program or youth initiative and have limited experience outside of the classroom. Others may have been out ofthe formal education system for a number of years, but bring valuable years of work experience into the classroom. Regardless of where you are starting from, integral to your success in postsecondary education is developing effective study and learning skills. Time spent on these learning tasks will increase the effectiveness of time spent on all other learning tasks in your training program. In addition, the techniques that you choose to adopt and the effective study routine that you develop will benefit you in lifelong learning, be it formal or informal, at school, on the job, or for your own personal interest. The following list of lines and competencies was generated with the goal of creating an entry-level trades training resource, while still offering the flexibility for lines to be used as stand-alone books. Line B - Employability Skills. B-1 Apply Study and Learning Skills, B-2 Describe Expectations and Responsibilities of Employers and Employees, B-3 Use Interpersonal Communication Skills, B-4 Describe the Apprenticeship System."--BC Campus website.
- Keywords:
- Study skills Textbooks Vocational guidance
- Resource Type:
- e-book
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