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Cross-Cultural Adaptation
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Video
The idea of translanguaging has disrupted much of the thinking about language, communication and learning and raised some fundamental questions about human language and human cognition. One of these questions concerns an assumption that seems to underlie a great deal of the work on intercultural communication, and that is, speakers of different named languages not only use language differently, but also think differently and have different worldviews. In this talk, I want to invite the participants to rethink about this issue, from the perspective of Translanguaging, which posits that bilinguals and multilinguals do not think unilingually and thinking goes beyond named languages and indeed beyond what has traditionally been conceived as linguistic versus non-linguistic processes. I offer my views on the existing work in intercultural communication and cross-linguistic studies of cognitive processing and Linguistic Relativity. Implications of this common-humanity-based conceptual stance for intercultural communication including business and workplace lingua franca communication, as well as for language learning and pedagogy, and research design are discussed.
Event date: 18/07/2024
Speaker: Prof. Wei LI (University College London)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Communicative competence Translanguaging (Linguistics) Multilingualism Intercultural communication Language awareness
- Resource Type:
- Video
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Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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e-book
“Speaking of Culture” is a collection of instructor-authored background readings intended to accompany other activities, discussions, experiences, projects, and readings for IELI 2470 – Cross-Cultural Perspectives, a course offered by faculty in the Intensive English Language Institute at Utah State University. Its main purpose is to define culture and other concepts often associated with it.
- Subjects:
- Cultural Studies
- Keywords:
- Culture Culture -- Origin Textbooks
- Resource Type:
- e-book
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e-book
Where did we come from? What were our ancestors like? Why do we differ from other animals? How do scientists trace and construct our evolutionary history? The History of Our Tribe: Hominini provides answers to these questions and more. The book explores the field of paleoanthropology past and present. Beginning over 65 million years ago, Welker traces the evolution of our species, the environments and selective forces that shaped our ancestors, their physical and cultural adaptations, and the people and places involved with their discovery and study. It is designed as a textbook for a course on Human Evolution but can also serve as an introductory text for relevant sections of courses in Biological or General Anthropology or general interest. It is both a comprehensive technical reference for relevant terms, theories, methods, and species and an overview of the people, places, and discoveries that have imbued paleoanthropology with such fascination, romance, and mystery.
- Subjects:
- Anthropology
- Keywords:
- Anthropology Textbooks
- Resource Type:
- e-book
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Courseware
This course is designed to improve your international Business English communication skills to further advance your career or succeed in one of UCI Extension's Accelerated Certificate Programs. Learn more about doing business in the U.S. as well as internationally. Students will study business concepts, business English, and enhance cross-cultural communications skills for business and professional settings.
- Subjects:
- English Language
- Keywords:
- English language -- Business English
- Resource Type:
- Courseware
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Courseware
Through investigating cross-cultural case studies, this course introduces students to the anthropological study of the social institutions and symbolic meanings of family, gender, and sexuality. We will explores the myriad forms that families and households take and considers their social, emotional, and economic dynamics.
- Subjects:
- Anthropology and Sociology
- Keywords:
- Sex Families Gender identity
- Resource Type:
- Courseware