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This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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e-book
"This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key concepts of each chapter. These provide unlimited practice and feedback for students. Instructor aids include an exam bank, lecture slides, and a comprehensive end-of-term case assignment. This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and to calculate and analyze 16 different financial statement ratios. Unique versions can be created for any number of individual students or groups. Tailored solutions are provided for instructors"--BC Campus website.
- Subjects:
- Accounting
- Keywords:
- Accounting Textbooks
- Resource Type:
- e-book
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e-book
"Macroeconomics: Theory, Models, and Policy by D. Curtis and I. Irvine provides complete, concise coverage of introductory macroeconomics theory and policy. The text observes short-run macroeconomic performance, analysis, and policy motivated by the recessions of the early 1980s and 1990s, the financial crisis and recession of 2008-2009, and the prolonged recovery in most industrial countries. A traditional Aggregate Demand and Supply (AD-AS) model is introduced, and a basic modern AD-AS model is developed. Numerical examples, diagrams, and basic algebra are used in combination to illustrate and explain economic relationships. Students learn about: the importance of trade flows, consumption, and government budgets
- Subjects:
- Economics
- Keywords:
- Textbooks Macroeconomics
- Resource Type:
- e-book
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MOOC
An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.
- Course related:
- AF4323 International Finance
- Subjects:
- Finance
- Keywords:
- Foreign exchange market Futures market Capital market Stock exchanges
- Resource Type:
- MOOC
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MOOC
Solving the problems and challenges within the U.S. healthcare system requires a deep understanding of how the system works. Successful solutions and strategies must take into account the realities of the current system. This course explores the fundamentals of the U.S. healthcare system. It will introduce the principal institutions and participants in healthcare systems, explain what they do, and discuss the interactions between them. The course will cover physician practices, hospitals, pharmaceuticals, and insurance and financing arrangements. We will also discuss the challenges of healthcare cost management, quality of care, and access to care. While the course focuses on the U.S. healthcare system, we will also refer to healthcare systems in other developed countries.The Stanford University School of Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. Visit the FAQs below for important information regarding 1) Date of original release and Termination or expiration date; 2) Accreditation and Credit Designation statements; 3) Disclosure of financial relationships for every person in control of activity content. In this MOOC, you will learn the major challenges of the U.S.healthcare system, Issues you may encounter in efforts to improve healthcare delivery and the healthcare system, and the key stakeholders are in the U.S. healthcare system.
- Course related:
- HSS1010 Freshman Seminar for Broad Discipline in Health Science
- Subjects:
- Management of Health Care Services
- Keywords:
- Medical care United States
- Resource Type:
- MOOC
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e-book
Introduction to Criminal Investigation, Processes, Practices, and Thinking is a teaching text designed to assist the student in developing their own structured mental map of processes, practices, and thinking to conduct criminal investigations. Delineating criminal investigation into operational descriptors of tactical-response and strategic response while using illustrations of task-skills and thinking-skills, the reader is guided into structured thinking practices. Using the graphic tools of a “Response Transition Matrix”, an “Investigative Funnel”, and the “STAIR Tool”, the reader is shown how to form their own mental map of investigative thinking that can later be articulated in support of forming their reasonable grounds to believe. Chapter 1 introduces criminal investigation as both a task process and a thinking process. This chapter outlines these concepts, rules, and processes with the goal of providing practical tools to ensure successful investigative processes and practices. Most importantly, this book informs the reader how to approach the investigative process using “investigative thinking.” Chapter 2 illustrates investigation by establishing an understanding of the operational forum in which it occurs. That forum is the criminal justice system and in particular, the court system. The investigative process exists within the statutory rules of law, including the Canadian Charter of Rights and Freedoms, and case law rulings adjudicated by the courts. Considering the existence of these conditions, obligations, and case law rules, there are many terms and concepts that an investigator needs to understand to function appropriately and effectively within the criminal justice system. The purpose of this chapter is to introduce some of the basic legal parameters and concepts of criminal justice within which the criminal investigation process takes place. Chapter 3 describes the functions and terms of “evidence”, as they relate to investigation. This speaks to a wide range of information sources that might eventually inform the court to prove or disprove points at issue before the trier of fact. Sources of evidence can include anything from the observations of witnesses to the examination and analysis of physical objects. It can even include the spatial relationships between people, places, and objects within the timeline of events. From the various forms of evidence, the court can draw inferences and reach conclusions to determine if a charge has been proven beyond a reasonable doubt. Considering the critical nature of evidence within the court system, there are a wide variety of definitions and protocols that have evolved to direct the way evidence is defined for consideration by the court. In this chapter, we look at some of the key definitions and protocols that an investigator should understand to carry out the investigative process. Chapter 4 breaks investigation down into logical steps, establishing a progression that can be followed and repeated to reach the desired results. The process of investigation can be effectively explained and learned in this manner. In this chapter the reader is introduced to various issues in the progression that relate to the process of investigation. Chapter 5 examines the operational processes of investigation. In this chapter we introduce the three big investigative errors along with graphic illustrations of “The Investigative Funnel” and the “S T A I R Tool” to illustrate how each of these concepts in the investigative progression. Chapter 6 provides the reader the opportunity to work through some investigative scenarios using the S T A I R Tool. These scenarios demonstrate the investigative awareness required to transition from the tactical investigative response to the strategic investigative response. Once in the strategic response mode the reader is challenged to practice applying theory development to conduct analysis of the evidence and information to create an investigative plan. This chapter presents two investigative scenarios each designed to illustrate different steps of the S T A I R tool allowing the student to recognize both the tactical and the strategic investigative responses and the implications of transitioning from the tactical to the strategic response. Chapter 7 illustrates the investigative practices of witness management. Witness statements will assist the investigator in forming reasonable grounds to lay a charge, and will assist the court in reaching a decision that the charge against an accused person has been proved beyond a reasonable doubt. It is important for an investigator to understand these practices as they allow an investigator to evaluate witnesses and collect witness evidence that will be acceptable to the courts. Chapter 8 describes crime scene management skills. These skills are an extremely significant task component of investigation because evidence that originates at the crime scene will provide a picture of events for the court to consider in its deliberations. That picture will be composed of witness testimony, crime scene photographs, physical exhibits, and the analysis of those exhibits, along with the analysis of the crime scene itself. From this chapter, the reader will learn the task processes and protocols for several important issues in crime scene management. Chapter 9 examines the interviewing, questioning, and interrogation techniques police use to aid them in investigations. The courts expect police to exercise high standards using practices that focus on the rights of the accused person, and minimize any physical or mental anguish that might cause a false confession. In meeting these expectations, the challenges of suspect questioning and interrogation can be complex, and many police agencies have trained interrogators and polygraph operators who undertake the interrogation of suspects for major criminal cases. But not every investigation qualifies as a major case, and frontline police investigators are challenged to undertake the tasks of interviewing, questioning, and interrogating possible suspects daily. The challenge for police is that the questioning of a suspect and the subsequent confession can be compromised by flawed interviewing, questioning, or interrogation practices. Understanding the correct processes and the legal parameters can make the difference between having a suspect's confession accepted as evidence by the court or not. Chapter 10 examines various forensic sciences and the application of forensic sciences as practical tools to assist police in conducting investigations. As we noted in Chapter 1, it is not necessary for an investigator to be an expert in any of the forensic sciences; however, it is important to have a sound understanding of forensic tools to call upon appropriate experts to deploy the correct tools when required. Chapter 11 summarizes the learning objectives of this text and suggests investigative learning topics for the reader going forward. Many topics relative to investigative practices have not been covered here as part of the core knowledge requirements for a new investigator. These topics include: Major Case ManagementInformant and confidential source managementUndercover investigationsSpecialized team investigations
- Keywords:
- Criminal investigation Textbooks
- Resource Type:
- e-book
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e-book
This collection of Concept Development Studies in Chemistry is presented to redirect the focus of learning. In each concept development study, a major chemical concept is developed and refined by analysis of experimental observations and careful reasoning. Each study begins with the definition of an initial Foundation of assumed knowledge, followed by a statement of questions which arise from the Foundation. Analysis of these questions is presented as a series of observations and logical deductions, followed by further questions. This detailed process is followed until the conceptual development of a model provides a reasonable answer to the stated questions.
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e-book
The reason why Randall Fallows wrote Exploring Perspectives: A Concise Guide to Analysis is simple: to help give students a better understanding of how to discover, develop, and revise an analytical essay. Here is how his 5 chapter book goes about doing just that: The first two chapters focus on the nature of an analysis and what's involved in writing an analytical essay. Randall shows that analysis consists of a balance of assertions (statements which present their viewpoints or launch an exploration of their concerns), examples (specific passages/scenes/events which inspire these views), explanations (statements that reveal how the examples support the assertions), and significance (statements which reveal the importance of their study to personal and/or cultural issues). After showing why each feature should be present throughout an essay, he reveals how to "set the stage" for producing one of their own. He first helps students to evaluate their own views on a subject and to examine how these views emerge from their own experiences, values and judgments. He, then, shows them how to research what others have said about the subject and provides suggestions for evaluating and incorporating this research into their own perspectives. Finally, Randall discusses the nature of writing, not as a linear procedure, but as a recursive process where the discovery and clarification of a concept occur simultaneously. The remaining three chapters reveal more specific advice on how to develop an analytical essay. Exploring Perspectives: A Concise Guide to Analysis by Randall Fallows is a great text to prepare any student to write analytical essays for the argument and persuasion courses.
- Subjects:
- English Language
- Keywords:
- Persuasion (Rhetoric) Textbooks English language -- Rhetoric Academic writing
- Resource Type:
- e-book
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e-book
This is a complete college textbook, including a detailed Table of Contents, seventeen Chapters (each with a set of relevant homework problems), a list of References, two Appendices, and a detailed Index. The book is intended to enable students to: Solve first-, second-, and higher-order, linear, time-invariant (LTI) ordinary differential equations (ODEs) with initial conditions and excitation, using both time-domain and Laplace-transform methods; Solve for the frequency response of an LTI system to periodic sinusoidal excitation and plot this response in standard form; Explain the role of the time constant in the response of a first-order LTI system, and the roles of natural frequency, damping ratio, and resonance in the response of a second-order LTI system; Derive and analyze mathematical models (ODEs) of low-order mechanical systems, both translational and rotational, that are composed of inertial elements, spring elements, and damping devices; Derive and analyze mathematical models (ODEs) of low-order electrical circuits composed of resistors, capacitors, inductors, and operational amplifiers; Derive (from ODEs) and manipulate Laplace transfer functions and block diagrams representing output-to-input relationships of discrete elements and of systems; Define and evaluate stability for an LTI system; Explain proportional, integral, and derivative types of feedback control for single-input, single-output (SISO), LTI systems; Sketch the locus of characteristic values, as a control parameter varies, for a feedback-controlled SISO, LTI system; Use MATLAB as a tool to study the time and frequency responses of LTI systems. The book's general organization is: Chapters 1-10 deal primarily with the ODEs and behaviors of first-order and second-order dynamic systems; Chapters 11 and 12 discuss the ODEs and behaviors of mechanical systems having two degrees of freedom, i.e., fourth-order systems; Chapters 13 and 14 introduce classical feedback control; Chapter 15 presents the basic features of proportional, integral, and derivative types of classical control; Chapters 16 and 17 discuss methods for analyzing the stability of classical control systems. The general minimum prerequisite for understanding this book is the intellectual maturity of a junior-level (third-year) college student in an accredited four-year engineering curriculum. A mathematical second-order system is represented in this book primarily by a single second-order ODE, not in the state-space form by a pair of coupled first-order ODEs. Similarly, a two-degrees-of-freedom (fourth-order) system is represented by two coupled second-order ODEs, not in the state-space form by four coupled first-order ODEs. The book does not use bond graph modeling, the general and powerful, but complicated, modern tool for analysis of complex, multidisciplinary dynamic systems. The homework problems at the ends of chapters are very important to the learning objectives, so the author attempted to compose problems of practical interest and to make the problem statements as clear, correct, and unambiguous as possible. A major focus of the book is computer calculation of system characteristics and responses and graphical display of results, with use of basic (not advanced) MATLAB commands and programs. The book includes many examples and homework problems relevant to aerospace engineering, among which are rolling dynamics of flight vehicles, spacecraft actuators, aerospace motion sensors, and aeroelasticity. There are also several examples and homework problems illustrating and validating theory by using measured data to identify first- and second-order system dynamic characteristics based on mathematical models (e.g., time constants and natural frequencies), and system basic properties (e.g., mass, stiffness, and damping). Applications of real and simulated experimental data appear in many homework problems. The book contains somewhat more material than can be covered during a single standard college semester, so an instructor who wishes to use this as a one-semester course textbook should not attempt to cover the entire book, but instead should cover only those parts that are most relevant to the course objectives.
- Keywords:
- Differential equations Engineering mathematics Differential equations Partial Textbooks
- Resource Type:
- e-book
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e-book
This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses. Many financial managers of small businesses come from farms or agribusinesses. Others are interested in working for or starting businesses in the food or retail sectors. In most cases, these businesses aren’t organized as C-corporations impacting things like taxes, depreciation, and legal requirements around compiling and reporting financial data. They are rarely publicly traded which creates unique constraints to raising debt and equity capital and calculating required risk-adjusted returns.
- Subjects:
- Finance
- Keywords:
- Small business -- Finance Textbooks
- Resource Type:
- e-book
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