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Video
People are now regularly interacting with voice assistants (VAs), which are conversational agents that allow users to use spoken language to interface with a machine to complete tasks. The huge adoption and daily use of VAs by millions of people - and its increasing use for financial, healthcare, and educational applications - raises important questions about the linguistic and social factors that affect spoken language interactions with machines.
We are exploring issues of linguistic and social biases that impact speech communication in human-computer interaction - particularly during cross-language transfer, learning, or adaptation of some kind. In this talk, I will present two case studies illustrating some of our most recent work in this area. The first study looks at a case of cross-language ASR transfer. We find systematic linguistic and phonetic disparities in language transfer by machines trained on a source language to speech recognition of a novel target, low-resource language. The second study looks at a case of social bias in word learning by humans using voice-enabled apps. We find the word learning is inhibited when there are mismatching social cues presented by the voice and the linguistic information.
Together, along with highlights from other ongoing work in my lab, the aim of this talk is to underscore that human-computer linguistic communication is a rich testing ground for investigating issues in speech and language variation. Examining linguistic variation during HCI can enrich and elaborate linguistic theory, as well as present opportunities for linguists to provide insights for improving both the function and fairness of these technologies.
Event date: 25/03/2025
Speaker: Professor. Georgia ZELLOU (University of California, Davis)
Hosted by: Faculty of Humanities
- Subjects:
- Communication and Language and Languages
- Keywords:
- Linguistics English language -- Variation Speech processing systems English language -- Spoken English Human-computer interaction
- Resource Type:
- Video
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MOOC
The metaverse isn’t just for gamers or developers, it will be for everyone. In this free course from the experts at Meta, you’ll learn what the metaverse is, what it means for our world today and into the future, and the opportunities it presents for both professionals and businesses.
Understand the metaverse fundamentals
Experts will guide you through a broad range of topics spanning the metaverse ecosystem, from communication and collaboration to NFTs and cryptocurrency, from avatars and devices to platforms and game engines. You’ll learn about augmented reality (AR), virtual reality (VR), extended reality, NFTs, blockchain, web3, cryptocurrency, and more.
Discover new ways to connect, learn, and work
The metaverse provides new ways to connect people, websites, platforms and realities. You’ll explore how it will enhance online social experiences, the future of work and learning.
Opportunities for professionals and businesses
The metaverse will be built by everyone, with creative and practical applications being developed every day by imaginative people. Learn how the metaverse will be applied in areas like healthcare, education, city planning, art, and more—and how you can start creating these experiences today. You’ll also learn how the metaverse can make the world a more diverse, equitable, and inclusive place.
By the end of the course, you’ll be equipped with the fundamental knowledge of the metaverse to determine future areas of interest, learning, or professional growth.
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Chen Hao, who provided information and insights for this video. This case discusses the marketing strategy of Lyf, a co-living apartment brand, using talk show events to engage with its target audience of young, educated consumers in China. The key aspects of the strategy include using the relatable and entertaining format of talk shows to build brand awareness and community, developing communication channels like social media and event activities to drive participation and conversion, and continuously refining the event format and themes to maintain audience interest. While the strategy has yielded positive outcomes in building brand recognition and acquiring new members, the case also highlights the challenges of sustaining the appeal of such events and effectively integrating online and offline engagement. Overall, the case demonstrates how Lyf has leveraged the popularity of talk shows among its target demographic to forge deeper connections with potential customers.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝陳昊為本視頻提供信息和見解。本案例研究討論了共用生活公寓品牌Lyf的行銷策略，該品牌利用脫口秀活動與目標受眾（中國受過良好教育的年輕消費者）互動。該策略的關鍵方面包括使用脫口秀節目的親和力和娛樂性來建立品牌知名度和社區，開發社交媒體和線下活動等溝通管道以推動參與和轉化，以及不斷完善活動形式和主題以保持觀眾的興趣。雖然該策略在建立品牌知名度和獲得新成員方面取得了積極成果，但該案例也凸顯了維持此類活動的吸引力以及有效整合線上和線下參與的挑戰。總體而言，該案例展示了Lyf如何利用脫口秀在其目標人群中的受歡迎程度與潛在客戶建立更深層次的聯繫。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Apartment houses -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yang Yan, who provided information and insights for this video. This case discusses that during the COVID-19 pandemic, Wuxi Rsun The Lakefart Hotel faced low occupancy and a lack of breakthrough points. However, the hotel quickly seized the opportunity by collaborating with social media influencers to promote a mermaid diving training event in their infinity pool on platforms like Douyin and Xiaohongshu. This innovative new media marketing strategy successfully attracted the attention of young and family customers, leading to a significant increase in reservations and revenue and making the hotel a popular check-in destination. The hotel's ability to adapt to the crisis and leverage new media platforms to reach its target audience demonstrates its flexibility and strategic foresight.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝楊豔為本視頻提供信息和見解。本案例討論了在COVID-19大流行期間，無錫瑞遜湖畔酒店面臨入住率低和缺乏突破點的問題。然而，酒店迅速抓住了這個機會，與社交媒體影響者合作，在抖音和小紅書等平臺上推廣了無邊泳池的美人魚潛水訓練活動。這種創新的新媒體行銷策略成功吸引了年輕和家庭客戶的注意，導致預訂量和收入顯著增加，並使酒店成為受歡迎的入住目的地。酒店能夠適應危機並利用新媒體平台接觸目標受眾，這證明瞭其靈活性和戰略遠見。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Social media -- Influence Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
Globalisation and advances in information and communication technology have resulted in a 24/7 work environment characterised by rapid change, a greater sense of competition, and an explosion in access to communication and information. These pressures compound stress related to workload and information processing – this not only reduces performance but can lead to a reduced sense of meaning and purpose as well as physical and mental health issues. Understanding stress and how to boost your resilience to it are essential skills for contemporary leaders and play a vital role in managing the demands you face at work. This course will focus on the nature of stressors facing leaders in today’s work environments and how to deal with them. You’ll explore personal resilience – your capacity to withstand and cope with stress – and strategies for self-management, motivation and organisation. You’ll also learn how resilience is impacted by health and social relationships.
- Keywords:
- Adaptability (Psychology) Stress management Resilience (Personality trait) Job stress
- Resource Type:
- MOOC
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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Video
"If we want to fix our politics, we have to do something about inequality," says social psychologist Keith Payne. Showing how economic inequality changes the way people see and behave towards one another, Payne helps explain the rise of the political polarization that's slicing up society -- and challenges us to think twice the next time we dismiss someone for the sake of politics.
- Subjects:
- Sociology and Psychology
- Keywords:
- Social psychology Equality
- Resource Type:
- Video
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e-book
"This book is the result of a co-design project in a class in the Masters of Education program at the University of Calgary. The course, and the resulting book, focus primarily on the safe and ethical use of technology in digital learning environments. The course was organized according to four topics based on Farrow's (2016) Framework for the Ethics of Open Education and discusses Artificial Intelligence (AI) , social networking services (SNS), 3D printing, resource sharing, adaptive learning systems, STEM, assistive technologies, admissions, and communications. In each of the nine chapters, the authors discuss the connection to the value of technology in education, and practical possibilities of learning technologies for inclusive, participatory, democratic, and pluralistic educational paradigms."--BCcampus website.
- Keywords:
- Educational technology Education -- Philosophy
- Resource Type:
- e-book
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e-book
"This textbook tells the story of community psychologists, who view social problems as being due to the unequal distribution of resources, which causes poverty, homelessness, unemployment, and crime. In addition, because no condition or disease has ever been eliminated by just dealing with those with the problem, community psychologists focus their work on prevention. Finally, community psychology shifts the power dynamics so that community members are equal members of the team, as they provide unique points of view about barriers that need to be overcome in working toward social justice. In a sense, this field has many similarities with community organizing, but it's different in that community psychologists have both research and action skills to evaluate whether or not our interventions actually work. This textbook will show students how to comprehensively analyze, investigate, and address escalating problems of economic inequality, violence, substance abuse, homelessness, poverty, and racism. It will provide students with perspectives and tools to partner with community members and organizations to promote a fair and equitable allocation of resources and opportunities"--BC Campus website.
- Subjects:
- Psychology
- Keywords:
- Community psychology
- Resource Type:
- e-book
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